Screenland (Dec 1933-Apr 1934)

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20 SCREENLAND amino Th e beautiful Barbara LaMarr as she looked when she was the ack now led ged glamor girl of the screen — as popular in the silent film days as Crawford is today. EDITOR'S NOTE: In presenting this sensational "Warning," SCREENLAND sincerely wishes to be of service to those beloved movie stars who have contributed so much to the pleasure of world audiences. Dr. Louis E. Bisch, one of America's most eminent neuro-pyschiatrists, sounds the constructive note in his admonition to screen favorites — and we believe his advice will prove of stimulating interest not only to Hollywood's darlings but to you, their public. Let us know what you think! IT'S a strange thing about Hollywood stars — you simply "can't help lovin' 'em" ! Indeed, this personality interest exceeds by far even one's interest in the films produced. And is this not, after all, perfectly natural? Seeing them so often and in so many different roles you get to know the movie actors from many angles. Gradually their whole personality seems to reveal itself. You experience a feeling of intimacy. And before you know it they are your friends. That is precisely why I am writing this article. I have been observing Hollywood with a professional eye for many years. I have had the privilege of knowing in the flesh — yes, actually of advising in a medical capacity— some of the best known film players. And since these good folk surely are your friends as well as mine, I want to tell you why I am concerned about them. Say what you like, no more strenuous labor exists than that of the motion picture actor or actress. The mere physical exertion of performing on any movie lot is taxing enough even if it does not involve hanging on to a runaway horse or doing a parachute jump from an DANGER AHEAD! Joan Crawford, Empress of Emotion.