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for May 1 934 29
Invades the Films!
Social Registerites take screen seriously and produce good pictures! Here is the first authentic story of the new and amazing invasion of the film field by our American aristocrats— most hopeful development of the movie industry in years!
By Betty Shannon
while on yachting cruises at which he was host.)
Taken in toto, the inheritance of the two young Whitneys have sometimes been estimated by newspapers as several hundred millions. And though they have come by some of the finest horses on the American turf, great racing stables, estates and treasures, their colossal wealth does not seem to have spoiled them.
"Jock" Whitney (John Hay) in 1929 warmed the good old American heart by going to work as a buzzer boy at $65 a month to learn the business in a W all Street firm. Prominent among his duties were the delivering of packages and escorting of customers into private offices, some of whom he was later to face across the mahogany table at directors' meetings.
Shirley Burden, one of the most resourceful and imaginative of the young American aristocrats to invade the film industry. Mr. Burden "learned pictures" from the ground up, beginning with Pathe News. Now he is a full-fledged producer.
But these are not the only reasons, fascinating as they are, why every shrewd, eagle eye in the film industry is glued upon the ball which the charming twain from the swank Meadowbrook and Racquet Clubs are whacking appraisingly around the motion picture field.
The ball, of course, as has been widely proclaimed, is color photography, which has loomed up large again on the cinema horizon since "The Three Little Pigs" and other Walt Disney Silly Symphonies have appeared in Technicolor's new, three-color process. This improvement over the old, two-color process which "fringed" willfully and separated into greens and reds at the most inauspicious moments, has made it possible to acquire subtle tones and shadings on the screen.
Now, Color, along with the stereoscopic screen, is prophesied by many as the great next step in advancement in picture production to supercede the more prosaic black and white, just as the talkies wiped out the silents.
So, harmless though the ball with which the Whitneys are toying, it may prove dynamite which will turn the Whitneys' little polo game into a cinema revolution, ultimately drenching the motion picture screens of the world in bright rainbow floods of color.
The fact that good, hard "Whitney money" is going in to the color films is evidence enough to the weather-eye of Hollywood that the revolution has already begun.
The Whitney cousins gave out last May their intention to produce four screen dramas in Technicolor, beginning with Ann Harding in "Green Mansions," to be released through R.K.O. This picture (Continued on page 85)