Screenland (May-Oct 1934)

81 SCREENLAND Climb a building! Walk through air! Conquer space! Anything seems possible, nothing beyond reason, when digestion is good, when irritating little pangs aren't ragging your nerves. Beeman's is a delightful and pleasant way to help keep digestion in order. For Beeman's is first of all a delicious chewing gum with a different flavor — cool and refreshing — kept fresh always by the unique new Triple Guard Pack. Chew Beeman's for its savory goodness, its fragrant freshness. Buy a package today. Chew BEE MAN'S PEPSIN GUM directions every morning and every night. If there is a good heauty salon close by, a visit or two there for a bleaching treatment will do your complexion and your spirits good. But you can do the job yourself. Then, twice a week, make yourself a bleaching mask at home in this way. Take the white of one egg and beat it up enough so that it spreads easily on your skin. Add one teaspoonful of peroxide. Mix the two thoroughly together. Spread this mask over your face beginning from your chin and working up to your hairline, being careful to avoid your eyes and eyebrows. When it is safely on, lie down and rest for half an hour while the mask dries. Then wash it off. You will be delighted with the way your face looks. It will be lighter than it was half an hour ago, and it will have, in addition, a clear, clean look. Follow this mask with quantities of nourishing cream if your skin is rather dry. If your face is inclined to darken in special spots, around the mouth, perhaps, or across the cheeks, be sure to apply your bleaching cream. Once a little girl who had freckles on her nose was asked about them. She replied, "God gave them to me. I have to wear them, don't I?" She didn't — and you don't unless they become you ! ford Flash, has also started a heavy run on bangs, recently, much to the delight of the busy beauticians. At the same time, my spies all over the country have reported no heavy demand for artificial freckles, though such things happen. Remember the Beauty Spot Madness, back in the old Clara Bow days? Or don't you go back that far? The girls of the nation had their faces positively crawling with black sticking-plaster. They looked like flies on pink icing. Bow, that post-war hot potato, has much to answer for. Hers was "The Jazz Age," as you youngsters won't remember, and she, Colleen Moore and F. Scott Fitzgerald were its prophets. Boys and girls were suddenly discovering Life all over the place, and Clara had all our high-school girls in skin-tight satin, with their hair looking like frayed dust-mops, as they rolled their eyes. What type of star is it that most influences American girls in dress and make-up ? Oddly, perhaps, it isn't the spectacular ball-of-fire type like Lupe Velez. The clothes of the Maddest Thing, Tarzan's Mate, have never carried an ounce of weight with the kids. What is even more strange, neither has the apparel of the species who seem to devote their whole public lives to Hollywood high style— the lamented Lilyan Tashman, for example. Whenever a new fashion dingus was launched by the trade, poor Tashman's photographs crowded all the war and murder news out of the papers. Yet my experts tell me that, for all her eminence as an authority on Hollywood fancy dress, she never led the country's millions her own glittering way. Specialists say that the mass of American women considered her clothing a shade too theatrical. The little things start big matters, as the case of Jean Harlow convincingly shows. Did facial beauty, or acting talent, or even those roller-coaster curves, set American vouth aflame? Not a spark! It was There has been a lot of talk about where your complexion ends. Beauty experts have insisted that it doesn't end with your chin. Let me suggest that it doesn't end with your hairline either. It goes right back on up beyond your forehead. So be sure to do the right thing by your hair. After Summer it needs special consideration. A lot can happen to discourage your hair over the hot season. You can let it know you love it still, past rough treatment to the contrary notwithstanding, by giving it real care now. In the interest of economy and of room on the bathroom shelves it is a good thing to know that one of the fine nourishing oils which you use with such good effect on your face, can be rubbed into your scalp with excellent results. Rub it into the ends of your hair too if they are dry, bristly, and unmanageable. Stick just the tiniest film on the palms of your hands, then rub it back over your wave. Done just before brushing, this will give your hair a lovely sheen. Beauty cultivated means getting more out of life in every possible way. It means friends. It means fun. It means giving a good time as well as having one, because people will love to have you around when they are proud of you. Can you spare a little time for it? You know you can't afford not to ! merely the amazing color, or lack of color, of her hair ! An inspired penster labelled it "platinum blonde," and a thousand Pauline Reveres carried the news across America. Almost over-night thousands of brown heads turned white, scaring poor Grandma into a fit. It is droll to note that many of the screen's most popular women have never exerted a profound influence on nationwide get-up. The Professor names Miriam Hopkins, Janet Gaynor, Claudette Colbert, Marion Davies, Norma Shearer, for merely a few — and dodges. Why should this be? The Professor, alas, only tells them. He cannot explain them. He does know, however, that seemingly trivial things can cause national upheavals. Even the merest accident may start the girls off. A misplaced comb, the slip of a lip-stick — and ten million ladies will rush to do it on purpose. Take the important matter of eye-culture. My high-priced experts tell me that it was the above-mentioned Miss Garbo, who made our girls eye-conscious. Until the appearance of those luscious Garbo close-ups, heavy-lidded and langorous, our girls had never paid great attention to their eyes save for winking and ogling purposes. And suddenly the country discovered the paramount importance of assisting Nature with the normal eye ! Even our nicest people began to use mascara and eye-shadow. Ten years ago any woman using those devil's tricks would have been called "fast" and cut dead by the minister's wife. Nice women even use Garbo's famous phoney eye-lashes occasionally, for evening wear, and are still received at the parsonage. This same seductive Scandinavian, with her slinking, shut-eye tactics, turned our girlhood into a race of pale, anemic droopers a few years ago. Hollywood Stars Make the American Girl Continued from page 19