Screenland (May-Oct 1934)

for October 1934 97 Would You Be Happy? Watch Your Colors! Continued from page 27 for Loretta, on account of her blue eyes, and rose pink with blue is nattering for evening." "Loretta, however, insists that she doesn't like orange or henna and never wears yellow, but agrees that she feels well in all the other selections. If she would wear orange, which is warm and vitalizing, those who complain that Loretta is lovely but cold, would lose the argument ! "Janet Gaynor never looked lovelier in her life than she did when she wore a turquoise evening gown one night at the Mayfair," declares Mrs. Kalmus. "Janet should wear soft tones of green, too, and various browns with pink, and sometimes the softer shades of rose." Janet, you know, has red hair and brown eyes. But the little star has decided ideas on her own color psychology. "I like blue because when I wear it I feel harmonious. There's something definitely 'me' about blue," she tells me. "I never wear green. I don't care for red, unless it's bright Chinese red, and I seldom wear that. For evening I like pale yellow or peach. I didn't care much for that turquoise gown and I didn't have a very good time wearing it. I like golden brown, though— I like most browns. One of my favorite costumes is a yellow pajama set with a golden brown corduroy coat and yellow sox." "Blue is the most universally becoming color to all types," smiles Mrs. Kalmus, "but individuals who wear it constantly are not as mentally alert as they would be if they wore other colors in combination or rotation. It's a cool color and has the greatest sedative effect of all colors." It may be that Janet, who is not as happy as her friends wish she could be, might try wearing green, which is a peaceful, restful color, and brings tranquillity. Or perhaps she might select a rosy pink frock and get the vibrations of love and happiness therefrom. The Technicolor expert selects Mae West as the one person in pictures who can carry off plain black or white! With her very fair hair, her creamy skin, and that amazingly vivid personality of hers, colors are superfluous. "Rhinestones and glittery things are hers because she can carry them off, whereas with most girls they detract and harden," points out Mrs. Kalmus. "Black is an absorption of all color and l¥ It s dePressinS and it's negative. Most women should avoid it. It's only a woman like Mae West who can afford to disregard its destructive properties. "Of course, if you wear a great deal of gay color for sports and evening, and have a number of brightly colored negligees and house dresses, you may occasionally put on a black dress for street wear, if you lighten it with a white collar or a flower; then it may rest you rather than depress you. But don't wear it every day." Mae West very wisely wears chiefly black and white — one or the other — often with brilliants as trimming. She never puts on pastel shades or any figured materials. Once in a great while she uses a touch of solid color on her black or white outfits — one new addition to her wardrobe in which she feels especially fit, has touches' of red— but these are not blotches, just touches. "That hint of red may appeal to this star at times when she is in need of strength or when her vitality is at a lower ebb than usual. If she wears black too often, without changing to white or using the touch of bright color, it would be well for her to have a gay negligee — not solid red, but perhaps in a neutral shade with red as trimming — to put on while resting. "White is not a color, but it can become any color or all colors. It reflects the most light, and its introduction into a color sublimates that color. For example, red — the color of love — becomes more idealistic as white transforms it into pink." Ann Harding, who is fairer even than Mae, and whose eyes are blue rather than hazel, would be dressed in rust to bring out that blue, if our color authority were doing it. "But she could wear blues, especially the more vivacious tones," Mrs. Kalmus decides, "and yellows would be excellent for her." Blue is recommended for Ann, because she is often too "mentally alert" for her peace of mind. Ann wears it, though, but not frequently; her taste runs to the rust, browns and yellows recommended, but orange makes her physically ill. "I think my dislike of orange traces back to childhood, when, as the daughter of an army officer, I was moved from army post to army post, never having any feeling of roots. Usually my room had loud, aggressive colors in it with a particularly violent shade of orange predominating — or else it happened that the orange-hued rooms stuck in my memory. Anyway, I hated them ! I hated the constant change, and I hated leaving my friends," remembers Ann. "I don't remember being ill at sight of the color until I had grown up, but now I get that way when there's too much of it around and I associate the feeling with that early childish woe of moving." Dolores Del Rio is designated as the only girl in pictures who can wear red ! "But it would be better for her health to wear red accessories, or have red combined with some neutral color," observes Mrs. Kalmus. "Red should be used like a sauce on food, as seasoning and not for diet. Red is stimulating but too much of it destroys, just as fire warms but can also burn. No slender person should wear too solid red. "If I were dressing Dolores, I should put her in coral, because that would flatter her dark hair and eyes and skin, but I might also use all the range of tints that go from coral down the scale. It would be well for her to use delicate blue combined with coral, or to wear turquoise accessories with it* "I adore red," agrees the Mexican star, "and I like gold and green, too. 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