Screenland (Nov 1934-Apr 1935)

FACE POWDER In original color harmony shades that actually enliven the beauty of the skin ... and there is a shade for your individual colorings. Perfect in texture, Max Factor's Face Powder creates a satin-smooth make-up that clings for hours and hours. One dollar. 2« ROUGE In harmonizing colors to blend with your face powder and your colorings so as to impart a youthful glow to your cheeks. Creamy-smooth in texture . . . Max Factor's Rouge blends easily and smoothly . . . creating a soft, natural coloring. Fifty cents. Barbara STANWYCK in Warner Bros. Production of Willa Cather's Novel "A LOST LADY" Illustrates a Max Factor Color Harmony Make-Up. For her colorings . . . dark auburn hair, creamy skin and blue eyes ... the perfect color harmony make-up is Max Factor's Brunette Face Powder, Blondeen Rouge and Vermilion Lipstick. A New Kind of Make-Up Originated by Hollywood's Make-Up Genius Holds the Secret of Jovely Seauh mm LIPSTICK Super-Indelible, for in Hollywood lip make-up must withstand every closeup test. So here is the lipstick you can depend upon to create lasting lip makeup, permanent and uniform in color. And only Max Factor's Lipstick will give your lips that alluring beauty of perfect color harmony. One dollar. THE real testing laboratory of beauty is Hollywood. Daily, hundreds of screen tests arc recorded. Daily, hundreds of make-up tests are made. And now for twenty-odd years, Max Factor, Hollywood's genius of make-up, has worked intimately with the stars of the screen to discover new beauty secrets. Now, out of this unique experience, Max Factor brings to you ... to every woman ... a new and original idea in make-up for every day. It is color harmony make-up . . . because it is color, and color alone, as thousands of tests have proved, that can actually make natural beauty appear more ravishing, more youthful, more attractive. Yes, one may even appear ten years younger if correct color harmony is used. But . . . color harmony make-up originated by Max Factor is amazingly different. It consists of face powder, rouge and lipstick in harmonized shades that are scientifically and artistically perfected for each variation of blonde, brunette, redhead and brownctte types. The face powder creates a satin -smooth, clinging make-up. The rouge is lifelike in its natural coloring. The lipstick is the one that withstands every close-up test. And the color tones of each blend together in a beautiful harmony of color to create for you the lovely beauty of your own imagination. Now this luxury, Color Harmony Make-Up, created originally for the screen stars, is available to you at nominal prices . . . Max Factor's Face Powder, one dollar; Max Factor's Rouge, fifty cents; Max Factor's Super-Indelible Lipstick, one dollar. Until you test your color harmony in Max Factor's Make-Up, you will never know how beautiful you can be. At all leading stores. Society Make-Up Accept This Priceless Beauty Gift! Learn These Secrets of Make-Up! For you, Max Factor will create your own individual color harmony make-up chart and send you his book, "The New Art of Society Make-Up". . . How to rouge a round face ; how to rouge a thin face ; how to conceal hollow cheeks; how to make up small eyes, thin hps, and many other valuable secrets. Mail the coupon now. Face Powder, Rouge, Lipstick in Color Harmony I 1934. Max Factor A .TEST VOI It «TOMHt BARMOW I> FACE POWMBH AND LIPSTICK m . HOLLYWOOD MAIL THIS COUPON TO MAX FACTOR . JUST fill in the coupon for Purse-Srxe Bor of Powder in your color harmony shade and Lipstick Color Sampler, four shades. Enclose 10 cents for postage and handling. You will also receive your Color Harmony Malte-Up Charr and a 43-page illustrated book, "Tit Nan An »/ Smtr, MakJJf. . FREE. . 4-11-85 I NAME I STREET I SEL STATE COMPLEXIONS EYES HAIR Very Light a Fair P Creamy □ Medium □ Ruddy Q Sallow □ Freckled O Olive D SKIN DryO Oily O NomulD Blue O Gray □ Green O Hard □ Brown □ Black a LASHEStCJ,, Light a Dart □ ACE BLONDE Liglu. Daik~n BROWNETTE Light □ Dark □ BRUNETTE Ught--CI Dark_d REDHEAD Light □ Dark__D If Hsita Gray .caeca type .bore aW here . O