Screenland (Nov 1934-Apr 1935)

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for November 1934 59 New Fashions in Faces ! Dolores Del Rio believes a complexion should be smooth as silk when worn with velvet! By Josephine Felts There are several good reasons for the new elegance in fashion. One of the best of them is the lady above.' T "^HERE are new and exciting fashions in faces ! The trend is all tow ard elegance ; tow ard makeup colors that are clearer, brighter ; toward provocative eyes that have fascinating things to say for themselves ; toward velvety, satin-soft skins. For elegance has come upon us in fashions in clothes, and faces must keep in step. The new fabrics glimmer and glow. There is the ripple of silks, the soft silence of velvet, the shine of satin, the sparkle of jewels and all things bright and glittering. Glamor is once more written in capital letters, both indoors and out. It will pay you now to keep your eye on Dolores Del Rio, because she expresses this new passion for elegance to perfection. Her smoldering dark eyes, clear-cut face, full curved lips, soft black hair and flair for clothes have made her a glamorous ideal the world over. A perfect brunette, vivid, modern, she is a fashion in herself. She is color, warmth, verve, tenderness, all in one. And in an era of contrast, sophistication, and elegance, she is High. Fashion and well worth study. But what does this mean to you and to me, I hear you ask. Elegance is all right. Glamor is all right. And Dolores Del Rio is very beautiful. But my nose turns up, your chin is too round, and Sue's skin is anything but perfect. How about it? It is true that being-made-beautiful is an individual matter. There are no rules that fit all faces. You must discover your own rules for yourself. "Try to imagine me with baby blue eyes, and fluffy hair!" Dolores once said. You are right, Lady. We can't ! What is more, we wouldn't want to. And no more would we want to imagine you and you and you as something you are not. But discover the rules for your own best self. Apply them with care and you will be surprised how much" better you look, how much happier you feel. This season, if we would be in style and in tune with the world in which we live, our faces must keep pace with the new elegance in clothes. The skin must be clear, fine, and smooth ; eyes made up with restraint but definitely glamorous, even in daytime ; lips carefully outlined in full rich color. And perfume has a most important role to play. Remember that the girl who is well groomed thinks of herself as a complete whole. She realizes that her appearance is only as lovely as the most unlovely thing about her. This is a hard lesson to learn. It is harder still to live up to. But it is the beginning of beauty wisdom. Never make up so that your powder, rouge, or mascara are admired for themselves, That is to fail in the gentle art of beauty. The (Continued on page 84)