Screenland (Nov 1934-Apr 1935)

for February 19 3 3 93 Astnd Allwyn is one of the younger actresses currently forging into the foreground of Hollywood's better-know ns. Above, Astrid displays her own interpretation of chic m black and white aided and abetted by her own charm and dash. closes." ^ Why, the most important event in Irene's life would have to take a graceful flop before the austerity of a star's "retake" or "test' which might require her expert co-operation at a moment's notice. One day when Adrienne Ames was supposed to come into her studio for "stills" for an important magazine layout that had to be in for a certain deadline there was great consternation because she didn't show up. When a frantic 'phone call finally reached her she was resting calmly at home. She _ said : "Haven't you heard ? Carmen is sick today — you know I never pose for stills unless she does my hair. I'll come in as soon as she feels well enough to be there too." Not only the feminine hairdresser comes in for this wholehearted devotion from those at the top of Hollywood's ladder. There is a lad named Wally Westmore, one of that great Westmore clan which undisputedly rules the make-up realm of the cinema capitol, who shares amply in the adoration and constant consultation of the stars. Now that the studios are co-operating with each other and lending their biggest stars for important pictures Claudette Colbert is in great demand. Finished in "Cleopatra," Miss Colbert cast off her Egyptian robes and rushed into a dramatic part at Universal in "Imitation of Life." But at the end of the first day's "shooting" she came wearily but intently to Wally Westmore and said, "Look at me! Can't you do something about my make-up?" Wally did something ! He made a standing date with Claudette for seven a. m. every morning personally to apply her make-up at Paramount so that she could be on "the set" at Universal in time for her eight or nine o'clock call ! There are hundreds of girls in Hollywood who sacrifice every evening to their famous^ clients. They'll break any "hot date" if Miss Glamorous has an "early call," for "of course I have to do her hair tonight when she gets off the set." When these girls studied the beauty trade and took up their "irons" in Hollywood they enlisted in a far greater cause than they realized. They pledged allegiance to a flag that waves twenty-four hours of every day over the greatest industry in the world. They offered their energy, their ceaseless application and constancy to a cause in which they may never be accredited by name. But to this mighty army of workers behind the "stage" many of the screen's greatest and mightiest pay daily homage. They are the ones who really know the stars. They are the ones who could tell the real secrets of Hollywood, both joyful and woeful. And in the glory which seeps through lucky locks of hair and responds to their magic touch do these girls find their happiness. They live as though they, too, are stars worshipped the world over! I went into a popular mid-Hollywood beauty shop one day to give myself over to one of these "star gilders" and found the usually cheery operator in an ocean of tears. I tried to reason her into calming down and telling "ye unfamous client" all about it and she wailed, "You wouldn't, you couldn't understand!" I didn't like that so very much because I am one of those fairly self-satisfied gals who thinks she's half intelligent so I became a bit more firm and forced an explanation from her. The awful truth was that the client just before me had been a thoughtless member of the studio press, fresh from a projection-room preview of the newest film of my hairdresser's greatest idol. Throughout her "hot oil" shampoo and "finger wave with a lot of ringlets" this merciless critic had proceeded to pan the picture, the star, and the producer. It was too much for the hairdresser but she armored herself until this falsifier had left her sacristy because, as she explained to me, "I'd never give her the satisfaction of feeling that anything she said about our picture made the slightest bit of difference!" It goes on forever, too, this reverent devotion of these girls to their clients. Somehow they seem to find fame and fortune in the dependence the stars have on them. You should see their little work booths, covered with pictures of the stars they have served, autographed with the most flowery phrases you can imagine. Why, at Christmas time one hardly dares to breast the barriers of boxes, packages, cartons and cases which are showered on them by their illustrious customers. 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