Screenland (Jun-Oct 1935)

fo r ] n n e 19 3 5 Radio Parade Continued from page 57 my own sounds so theatrical" . . . refuses to take herself seriously ... is in deadly earnest about making a career as an actress . . . never took a singing lesson in her life . . . has impersonated many leading screen actresses in the former "45 Minutes in Hollywood" series, but steadfastly refuses to make screen tests, "because I have a hunch it would be better for me to wait" . . . has been in radio for five years, and has been stage-struck since as long as she can remember. Peg, who was christened Marguerita but had that abbreviated by her school chums, was chosen for those Saturday night programs by the highest-priced jury that ever sat on the destiny of an aspirant to radio fame — a jury consisting as it really did of Lawrence Tibbett, Paul Whiteman, Gladys Svvarthout, Jessica Dragonette and Frank Black. These gods and goddesses of NBC decided, after listening to recordings of the Radio City Party series, which brought to the microphone all of the younger NBC artists, that Peg La Centra and Paul Lawrence, baritone, were the two Stars of Tomorrow to play regularly on the new Radio City Party programs. Stopping by to congratulate the gal, whose blonde hair and greenish-blue eyes would make most people never guess that her ancestry is one hundred per cent Italian, "and very proud of it," she adds, your correspondent expected that the La Centra might gush a bit. Peg, though, who fizzes all the time, gushes never. "I didn't even know there was any contest about it," she said, "until it was too late to back out. I didn't want to be in any contest. However, it turned out nicely enough. It took me three years to convince NBC that I could do what I want to do in radio, and now that I'm under contract and my interests are being so well taken care of by NBC I'm not getting too excited about what I should do outside of the work I'm actually engaged for." In other words little Miss La Centra is letting the business angles go and is concentrating on the phases of her work in which she is most interested — the actual microphone acting and singing called for by the show itself. Thus she again plays a fn the dramatic mood, we find Peg La Centra, above, one of radio's "Stars of Tomorrow." 87 >9 Which of these Cental ills do you fear most? o TOOTH DECAY Film is judged one of the chief contributing causes tooth decay. It glues germs to the tooth o BLEEDING GU Film combines with min in the saliva . . . to form sharp deposits, which cause soreness and . of the gumgiP^ o STUBBORN STAINS Film absorbs stains from food and smoking.To remove these stains you must remove the film. remove dangerous FilniJh4rway. . OTHER tooth pastes or tooth powders may claim to attack film. Pepsodent's sole duty is to remove film thoroughly, safely. To millions of people it is known as the one and only "special film-removing tooth paste." Why results are unfailing Pepsodent is unlike all others. Because the formula is different, it works in a different way to give different results. How? Pepsodent contains no soap, pumice, chalk or grit. The secret of its effectiveness is due to a revolutionary new cleansing and polishing material. This material is unexcelled in film-removing power. No other leading dentifrice contains it! Thus with Pepsodent you enjoy a unique way to keep teeth free from film— from food and tobacco stains. A way so safe that in impartial tests, Pepsodent has been found the least abrasive . . . therefore softest— of 15 leading tooth pastes and 6 tooth powders. So don't take chances on "bargain" dentifrices or questionable ways. Be sensible. Try Pepsodent. See for yourself how clean your teeth feel after only one brushing. Note how quickly that sticky film disappears . . . how much brighter your teeth look. And remember that clean teeth are one of your best safeguards against decay and dreaded dental ills. For proof of effectiveness and safety, use Pepsodent regularly twice a day. See your dentist at least twice a year. To help keep breath pure In many cases, offensive breath may be traced to decaying food particles between the teeth. Daily brushing with Pepsodent Tooth Paste helps remove these food particles . . . thus acts to combat one of the most common causes of unpleasant breath. 10% more Pepsodent in the new tube — dealers are selling it at a new low price! YOU GET MORE! YOU PAY LESS! PEPSODENT the Special Film-Removing Tooth Paste