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18
SCREENLAND
Robert Edmond Jones, guiding genius in Hollywood's latest artistic advance, believes that color will revolutionize the screen. "Becky Sharp" is his color creation.
Creating
c
olor
Del Rio Red!
Be among the first to salute the colors! Soon you'll see your favorite stars in all the glory of their natural beauty, giving you priceless pointers on clothes and make-up
By Helen Harrison
T
HE pictures have the blues!" is the joyous news which makes "Becky Sharp" the movie shot heard 'round the world ! "Becky Sharp," let us hasten to assure you, is no moanin' low St. Louis woman, but a heroine right out of Thackeray's "Vanity Fair" — and a colorful creature indeed if Robert Edmond (Emperor) Jones has anything to say about it, and who, but he, has?
It was Miriam Hopkins, Becky herself, who bestowed the royal title. Others have called him the Christopher Columbus of Color ; but Jones, who prefers to think of himself simply as "a colorist," is unquestionably Hollywood's leader of the Rainbow Division.
At any rate he is convinced that color has landed in Hollywood. That the situation is well in the hands of Jones also seems pretty firmly established.
"Reds and yellows," he admitted, "were always relatively simple. Blue, the third primary color, was the stumbling block. It did not reproduce authentically on film. Now we have it !"
That, of course, was only one of the things which have made color films, up to the moment, not only a very costly innovation, but an unsuccessful one, except for Mr. Jones' experimental short, "La Cucaracha." Today, films in relation to color are precisely where they were, in relation to sound, back in 1927. What "The Jazz Singer" was to the talkies "Becky Sharp" is bound to be to the color films of tomorrow.
What, then, is this going to mean to you and you and you and to me? And the stars of Hollywood in their relation to us?
"A great, great deal !" said Mr. Jones, seriously. "No longer are fashions going to be color-blind, nor are our backgrounds. Everything is going to assume a new importance — the stars, their coloring", their gowns, their