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for August 19 35
57
Radio and Hollywood engage in another star-swapping fest
Dorothy Page, right, signed for pictures.
By
Tom Kennedy
Benay Venuta, helped to fame by Al Jolson.
COMES the dawn of the season signalizing what has developed into an annual love-fest whereat radio and the movies get together just to show how much they admire each other. By way of proving mutual devotion, the broadcasters bid — but high — for the film stars to come on over to the microphones, while the movie men toss coins in the general direction of the air celebrities.
So far the broadcasters have had all the best of this star-swapping business. But you never know when some truant from the radio may crash through with a performance that will make a new screen star, with options all ready for the film studio to mortgage the star's future should the lightning strike. So Hollywood takes its annual whirl — hoping for the bes ^nd knowing that the worst is a good chance for . x-office trade
whipped up by the presence of "radio names" in their pictures.
The current star-swapping season got under way with a bang when agents of an oil company coaxed Al Jolson back to radio as head man of one the most elaborate, and thanks to Al, one of the sprightliest shows, presently agitating the air waves.
The man who made Mammy's name ring around the world is even now himself a little surprised that he was wheedled into forgetting a former pledge to stay away from the air. But it seems Al was feeling expansive— his new picture "Go Into Your Dance" with his favorite movie star sharing honors with him, had turned out better than just good, and the bangtails at Santa Anita had been behaving pretty well for Mr. Jolson, who likes to risk a coin or two now and then at {Continued on page 73)