Screenland (Nov 1935-Apr 1936)

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■0 Luxable fashions are important in the wardrobe of this popular star You'll see her wearing them in Universal pictures. Clever girls take her advice— stick to Lux! says GLORIA STUART "It's a winner with washables— ■ keeps them like new!" "TT7HEN a player is a box office hit, fans won't stand for VV someone else taking her place. No other player is 'just as good.' I'm that way about Lux. "With Lux, stockings practically never get runs, undies keep the darling colors they have when new, sweaters stay soft, unshrunken. Naturally I'm keen about Lux!" Do YOU follow the lead of the Hollywood stars and insist on Lux? They know it's safe— that it has none of the harmful alkali ordinary soaps often have— never weakens threads or fades colors as cake-soap rubbing may. Saves stocking runs, too! j Thousands of girls who must count every penny find ML Lux helps them to look as well-groomed as their favorite jt stars. Anything safe in water is safe in Lux. Specified in all the big Hollywood studios "All costumes on the Universal lot that are washable at all are cared for with Lux," says Vera West, Wardrobe Supervisor. "It cleans like magic — I wouldn't be without it if it cost $1.00 a box!" I try to guess how often my things have been Luxed, but they look new so long I'm a mile off!" says Gloria. THE CUNEO PRESS, INC., CHICAGO