Screenland (Nov 1935-Apr 1936)

Record Details:

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joy January 1936 11 An Open Letter To Jean Harlow D EAR JEAN: Congratulations! You've done it again. Goodbye, Platinum Blonde! Hello, Brownette! And definitely Howdy to a clever gal. You're Hollywood's smartest Head-Line Hunter. You know that Jean Harlow must always be News. She must never be old stuff. From the first Harlow has hit the headlines. When she ceases to, she'll no longer be Harlow. But that will never be. I can just see you, Jean, in the year 2,000, tossing away cane and ear-trumpet, leaping out of your chair by the fireside, and preparing to give Shirley Temple III a run for the box-office with your new invention, the First pictures of Jean Harlow with her new "Brownette" hair, with Spencer Tracy in "Riff-Raff." Goldette Bob. It takes you to think these things up! You're front page or nothing. And you're always front page. Your latest news is — Brownette. You've exchanged your platinum tresses for a bewitching new shade — frightfully becoming, and hairdressers will bless you anew. In "Riff -Raff" you try out the new shade, and if the advance pictures on this page are any sign, you are going to startle the folks all over again. Which is your intention, and your astute producers'. And a good idea, too. What most producers and stars in Hollywood don't seem to realize is, how old hat they get in no time at all. Of course I understand that, when surrounded by so much self-made glamor, it's only human for Miss Star to begin to believe it herself, and to feel that she is immortal; when the truth may be that while still tops in Hollywood, she is rapidly being relegated to thirty-sixth place in the hinterlands, due to the fact that her deadpan and same coiffure and style are beginning to pain the audiences. But not every star is as smart as Shirley, who is right now learning new tap routines to keep her vast public from being bored; or as you, Miss Harlow, who, weary of your own platinum blondeness, decide to change it before the cash customers catch up with you. Congratulations again. And, just as girl to girl, how do you get your hair to look like that, anyway? 4 — 4_