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for February 1936
59
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t Happens anhattan
The Hollywood influence on Broadway reported in close-ups of film celebrities who go to town in Little Old New York
By Tom Kennedy
They made a stir in Manhattan. Left, Jane Froman, and, below, James Melton, radio's gifts to films. Lower right, H. G. Wells, with two stars of his first original scenario, "Things to Come."
BROADWAY, these days, is just Hollywood's Other Boulevard. Time was when a Broadway star, a Broadway playboy, or anybody on whom the Broadway label could be pinned, was the big news of this and other towns of the land. But now Manhattan's own newspapers play up and its crowds gang-up the visiting film stars, while Broadway's own simper unnoticed in the dark that surrounds the spotlight.
Manhattan is said to be right back to good times in the theatre. At this writing some 40 odd plays staged, and only 16 failures. Thus the statistics prove it's the best season in years. The data also prove that about half of the total plays put on have had the backing of movie money, but let that pass.
For the real low-down on what it means to be a Hollywoodian on Broadway, note who get the play from the oglers and the autograph fans at theatre openings and night clubs, and who get their names in the Broadway columns next morning.
Manhattan is still the center of radio broadcasting. But you can walk by the NBC or CBS studios any night without getting pushed around — except when a movie star is doing a microphone show between very social engagements at the swank clubs and homes of Manhattan and Long Island.
Stars of the stage and radio who are at the crest of their popularity behind the footlights or the microphones
become NEWS as never before if they come back to town with a film success to their credit. Witness how the town became more Jane Froman and James Melton conscious after the Manhattan premiere of their picture, "Stars Over Broadway."
Even novelists famous around the world, including one with such a flair for getting in the headlines as H. G. Wells, learn, as Wells learned recently in Manhattan, that they just ain't seen nothin' yet, until the newspapers are told they have something to say about the films.
Of course, Manhattan still has an identity of its own. After all, the film celebrities come to do New York (Continued on page 71)