Screenland (Nov 1935-Apr 1936)

ate dangerous infections -give them •Antiseptic Treatment/ • Listerine's success in reducing the number of colds is due to germkilling action in mouth and throat. Colds are infections. Why not treat them as such — not with harsh drugs powerless against bacteria, but with a first-rate antiseptic that kills germs quickly? Fewer, Milder Colds People who follow this system may expect fewer colds and fewer sore throats. That has been proved by scientific tests in which Listerine was used. The results of these tests are corroborated by the experience of Listerine users as attested by enthusiastic letters to this company. Remember, your cold is accompanied by germs, which invade the body through the mouth and throat. Promptly killed or even held in check, they may do no damage. Allowed to multiply, these bacteria are almost certain to get the upper hand. A mean cold or a nasty sore throat often follows. Kills germs on membranes Listerine holds such germs in check. When this pleasant though powerful antiseptic touches the mucous membranes, it begins to kill by the millions germs associated with colds and sore throat. Even 3 hours after its use, vulnerable areas show a substantially reduced bacterial count. See for yourself Why not get in the habit of using Listerine twice a day this winter? You may find, as many others have, that it makes you less susceptible to winter ailments. Many report that as a result of using Listerine they have no colds whatsoever. Others say they catch cold seldom, and that their colds are so mild as to cause no inconvenience. Lambert Pharmacal Company, St. Louis, Mo. Listerine at the first sign ofCotdorSareViroat LISTERINE COUGH DROPS A new, finer cough drop, medicated for quick relief of throat tickle, -coughs, irritations.