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FEB -1 1936/ ®C1B 288617 ^(v
The Smart Screen Magazine
Delight Evans, Editor
Elizabeth Wilson, Western Representative
Next Month:
Shirley's New Contest!
Screenland gave you the first Shirley Temple contest. You liked it— and proved it by your whole-hearted response. Now you have asked for another contest sponsored by Shirley — and again Screenland gives you what you want!
See the next issue — the April number — for the new Shirley Temple contest. You won't be disappointed, for this contest has a new idea; and new, bigger, and better prizes, including cash!
Shirley is Box-Office Queen Number One of American motion picture audiences. As the publication first to give her a cover, and first to feature her in a contest, Screenland is again chosen to present the NEW Shirley Temple feature — a unique competition to appeal to everyone, young and old.
Remember: Shirley's new contest will appear in the April issue of Screenland, on sale March 3rd.
Tom Kennedy, Assistant Editor
Frank J. Carroll, Art Director
March, 1936'
Vol. XXXII. No. 5
EVERY STORY A FEATURE!
The Editor's Page Delight Evans
The Quintuplets Are Movie Stars Now Maude Lathem
Nelson Eddy — Waiting for "The Woman" Ben Maddox
Medals and Birds. S. R. Mook
Ruby Tapped the Trail. Ruby Keeler Ruth Rankin
Playing at Palm Springs Margaret Angus
Movie Man at Home. Robert Taylor Maude Cheatham
The Great Powell. William Powell Elizabeth Wilson
English Rose. Madeleine Carroll Hettie Grimsfead
Why Katharine Hepburn Didn't Dare Jay Brien Chapman
Secret Chapter in Fred's Success Story.
Fred MacMurray Walter Ramsey
Reviews of the Best Pictures Delight Evans
Forever Yours. Fiction Margaret E. Sangster
Screenland's Glamor School. Edited by Gladys Swarthout
Hollywood Fashion Highlights 60
Alphabet Scoop! James Marion 63
17 18 20 22 24 26 28 30 31 32
51 52 54 58
SPECIAL ART SECTION:
Captain "Kid." Shirley Temple. Glorifying Myrna Some More! Rarefying Rainer — Ridiculous! Maid of Mystery. Merle Oberon. Man of Moods. Leslie Howard. Beauty's Return! Dolores Costello. Norma Shearer. The Loves of Anthony Adverse. Olivia de Havilland, Gale Sondegaard, Steffi Duna. Out of Character. Evolution of Astaire. Jean and John. Jean Harlow, John Boles. New Hero at Home. Errol Flynn. Teaming Up the Talent. The Most Beautiful Still of the Month.
DEPARTMENTS:
Inside the Stars' Homes. Anita Louise Betty Boone 6
Honor Page 8
Tagging the Talkies. Short Reviews 14
Hollywood in New York Tom Kennedy 56
Your Face as You Like It! Beauty Article Elin Neil 62
Here's Hollywood. Screen News Weston East 64
Screenland's Crossword Puzzle Alma Talley 72
Femi-Nifties 82
Ask Me Miss Vee Dee 90
Salutes and Snubs. Letters from Readers 95
Spotlight Cover Portrait of Katharine Hepburn by Marland Stone.
Fublished monthly hy Screenland Magazine, Inc. Executive and Editorial offices, 45 West 45th Street, New York City. V. G. Heimbucher, President; J. S. MacDermott, Vice President; J. Superior, Secretary and Treasurer. Advertising Offices: 45 West 45th St., New York; 400 North Michigan Avenue, Chicago; 511 S. Alexandria Ave., Los Angeles, Calif; Walton Bldg., Atlanta, Ga. Manuscripts and drawings must be accompanied by return postage. They will receive careful attention but Screenland assumes no responsibility for their safety. Yearly subscription $1.50 in the United States, its dependencies, Cuba and Mexico; $2.10 in Canada; foreign $2.50. Changes of address must reach us six weeks in advance of the next issue. Be sure to give both the old and new address. Entered as secondclass matter November 30, 1923, at the Post Office at New York, N. Y., under the acr of March 3, 1879. Additional entry at Chicago, Illinois. Copyright 1936.
Member Audit Bureau of Circulation. Printed in the U. S. A.