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10
SCREENLAND
EXCITEMENT RIDES
THE
RANGE
AS THE
TRADE CRITICS
"THE
LOUIS
PAUL MUNI's
sensational new success
The story of Pasteur's historic battle with the ruthless killers of an unseen world has roused the experts of the film trade press to a very uncharacteristic frenzy of praise
Moving performances by Josephine Hutchinson, Anita Louise, Donald Woods, Fritz Leiber, and many others, have been a vital factor in the salvos of applause for "Pasteur"
throws the spotlight on some important personalities you never knew till now.
WHAT is it that even the most conscientious film fan never hears about— yet is as well known and important in "picture business" as famous stars, directors, or producers ?
Answer— a movie "trade paper" publisher. If you were in the movie business the publications presided over by these gentry would be as familiar to you as your daily newspaper. Their reviews of new pictures are the first impartial comments published anywhere and usually have an important influence in determining at what theatres a production will be shown and for how long.
Being steeped in picture affairs to the eyebrows, these "inside" reviewers never hesitate to call a spade a spade and a flop a flop. Praise is the exception rather than the rule and it's rare indeed for the boys to agree unanimously in favor of any one production. ■
So you can understand why the film industry practically in toto sat up with a jerk one recent morning when they picked up paper after paper and found every one of them not only praising, but gushing like schoolgirls about the same picture— Paul Muni in The Story of Louis Pasteur
FOR instance, they found seasoned, cynical Jack Alicoate's Film Daily notifying the world that "The Story of Louis Pasteur is distinguished and gripping drama that blazes a new trail in pictures. Warner Bros, have fashioned a story that grips from the start. Muni's performance is something to cheer about. William Dieterle's direction deserves lavish praise."
Veteran publisher Martin Quigley's Motion Picture