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Fred MacMurray and Lillian Lamont, above, seem to be laughing at the idea that a new screen lover's chances are better if poor little Cupid is knocked out! Below, Dick Powell and Joan Blondell, whose recent photographs keep romance rumors alive. Below on opposite page, Robert Taylor and Irene Hervey.
NOT since the days when Francis X. Bushman was kept busy denying a wife and four or five children, have the movies waged such a battle to keep screen lovers unmarried ! If Robert Taylor marries Irene Hervey ... if Fred MacMurray marries Lillian Lamont ... if Henry Fonda marries Shirley Ross ... if Dick Powell and Joan Blondell elope ... if Nelson Eddy gets serious about Anyone—(and any, and all may break out in matrimony at any minute) — it will be in direct defiance to the wishes of their respective studios, managerial advice, and the growing local suspicion that the most ardent mass adora * tion is falling to the non-married, rather than to the happily married professional lovers.
It's an old twist in a brand new guise. For years, Hollywood hasn't particularly bothered itself one way or the other as to whether the newest lovers were married. Actors no longer fibbed about the little helpmate at home and the patter of little feet. It was considered old-fashioned publicity philosophy to dodge the marriage issue. And certainly some of the most fascinating gentlemen of the screen were benedicts.
Clark Gable was married to Rhea Gable and was the step-father of two grown children at the very time Miss America fastened onto his romantic shadow and hoisted him to the pinnacle of great lover interest.
After a slight flurry toward keeping Robert Montgomery's marriage in the background, the press agents finally gave up the attempt to conceal the pretty Mrs. Montgomery.
Freddy March's wife, Florence Eldridge, has been a prominent factor in his private life publicity from the beginning of his Hollywood career.
Gary Cooper went and got himself married to Sandra Shaw right at the height of his box-office flare.