Screenland (Nov 1935-Apr 1936)

for April 1936 83 The Fight to Keep New Screen Lovers Unmarried Continued from page 23 On the other hand, that other front-line Romeo, who jumped to stardom in the short span from "The Gilded Lily" to "Hands Across the Table," Fred MacMurray, insists he is going to be married soon to Lillian Lamont and box-office statistics aren't going to stop him. In fact, so insistent is Mr. MacMurray in his declaration of love that a great many, people wouldn't bet you a cent that Lillian and Fred aren't already secretly married. But if it's a secret it's a good one, and in the meantime Fred keeps making his quarterly announcement that he will be married to the lovely, brunette I. Magnin model, immediately ! So far, you can't say that someone or something isn't waging an interesting battle in postponing wedding bells, and who is to say that it isn't the thousands of "other women" who write Fred fan letters every week? In spite of all the delays it begins* to look as though Hollywood were fighting a losing battle here. Fred is merely a postponed benedict. Far more promising, at least to the keep-'em-bachelors-at-any-cost clan, are the developments in the Henry FondaShirley Ross romance. So ardent was this love story last summer when Shirley was making the hit of her young life in the Los Angeles stage show, "Anything Goes," that Henry spent every evening in the front row of the theatre gazing dreamily at the little star. Little Miss Ross sang / Get a Kick Out of You as though she really meant it, and if electric vibrations counted for anything, the new Boy Hit of the screen was thinking the same thing. When Shirley had to go to San Francisco for an eight week run, Henry used to catch the late plane out of Hollywood and fly 500 miles to have supper with her. But now they are saying an odd factor happened in this* romance that may keep Henry on the sunny side of married life for sometime and ditto for Shirley. It is merely that fame and good breaks in their careers happened to both of them at the same time ! After years of indifferent success as an actor, and the smashing of his marriage with Margaret Sullavan, Henry was suddenly smiled on by Hollywood, becoming over-night one of the outstanding "future boys" on the screen. And after years of struggling along with small part contracts, Shirley hit the local top in "Anything Goes." Ambition was born anew to both of them. And those who say they know something about the inside of this love story are predicting that wedding bells are getting fainter and fainter in the distance as the bright lights of stardom become more potent for both. Hollywood isn't having to put up much of a fight to bring those two seasoned pets, Joan Blondell and Dick Powell, around to the popular idea on bachelor beaux. It is impossible to see Joan and Dick together and not realize they like each other awfully well. But they will go way out of their way to help along the illusion that they're just spoofing. In the first place, Joan is divorced, but not finally, (as we say in California). And in all the other places, Dick is not only a singing lover of the movies but he's equally romantic over the air waves', proving that the bachelor idea is as important to the ear as to the eye. When Warner Brothers first signed Dick it was so important to them that he remain a bachelor that a clause to that effect was written [after first use] admiracion does make my hair bright YOUR HAIR'S A KNOCKOUT TONIGHT, HELEN © You're at a movie. Look, there's a closeup of the star. What gorgeous hair ! Where did she get it? Wishing-ring — or what? The Soapless Oil Treatment! That's what puts the highlights into so many screen stars' hair. And Admiracion Soapless Shampoo Treatment, the new modern olive oil preparation that mixes with water, will do the same thing for you. More than a shampoo, Admiracion is a complete beauty treatment. It does things the finest soaps cannot do. Cleanses to perfection, requiring no special afterrinse. And by removing the film which gives hair that dull drab look permits you to recapture the beauty hidden beneath. No dry brittleness after using — your hair is pliant and manageable. And radiant! Admiracion is guaranteed to add richness and luster from the very first use. Starbrighten your hair! Toiletry counters U. S. and Canada SOAPLESS SHAMPOO TREATMENT SEND 10c FOR GENEROUS SAMPLE Admiracion Laboratories, Inc., Harrison, N. J. Olive Oil base for dry hair ( ) Pine Tar blend for oily hair ( ) 20c for both. Name , — Address S4 © 1936 Admiracio"n Laboratories. Inc.