Screenland (Nov 1935-Apr 1936)

84 SCREENLAND lustre., THE LIPSTICK MODE FOR SPRING © Dashing, springlike Red Poppy! Gay Red Geranium! Vibrant Red Coral! Red Raspberry — and the new Terra Cotta-Light! All the famous Helena Rubinstein Red Lipsticks are blossoming out with a smart LUSTRE! To be completely smart, your lipstick must give your lips the dewy gleam of youth ... an alluring lustre. And the ingredient which gives this lustre is exclusive with Helena Rubinstein. So be sure the lipstick you choose is by Helena Rubinstein. Every one of her lipstick shades is a masterpiece. Lipsticks, 1.25, 1.00, .50 . . . Rouges to harmonize 1.00. Clinging, flattering Powders. 1.00. that smart, dewy look Achieve it with Helena Rubinstein Town & Country Make-Up Film. New ! It gives the skin a smart dewiness and — what's more — it preserves the natural skin moisture! Town & Country is wonderfully flattering! In addition this biological beauty creation actually conceals blemishes. Your make-up takes on added enchantment and stays fresh for hours. 1.50. Helena Rubinstein's beauty preparations are available at her salons and at smart stores. helencs rubsnsfein 8 East 57th St., New York City PARIS LONDON © 1936. H. R.. INC. into his contract. And you must admit the boy has done well. Certainly no two people ever tried harder to help Hollywood keep them apart in the public eye, than Dick and Joan. They beg photographers not to take pictures. They refuse to mention each other in publicity stories. When they are accidentally cornered together having tea at the Brown Derby they look so amazed that the other should happen to be there! The town is' full of snoopers who will tell you that nothing would surprise them less than for Joan and Dick to be married eventually. But the bachelor-believers breathe easily and feel perfectly sure it will not be while they are both on top of the professional heap. They've both worked too hard not to have a healthy respect for the demands of their mutual careers. So the Smart Ones don't have to do much antimarriage arguing in the case of Joan and Dick except help them in keeping their romance in the background. Of course, of all the new bachelor hits, Nelson Eddy is, so far, the safest and the most comfortably unattached. If there is a serious romance in Mr. Eddy's life, it is a deep dark secret unless it's a deep blonde secret. But outwardly, the genial Nelson gives the impression of liking all the girls which is" certainly a help at the boxoffice. Once or twice his name has been romantically linked with some lovely Hollywood lady, but before the idea could really sink in, another interesting lady has appeared with Mr. Eddy. Apparently he likes blondes, brunettes, redheads, tall ones, short ones and mediums with impartiality ; a fact which certainly is doing his leaping and bounding fan mail no harm. In the long run, I suppose if you lined "Good luck cats!" That's what Frances Langford calls Blackie and Goldie, seen with her here. the new Hollywood bachelors toe-to-toe with the Hollywood married heroes, you might not find too much difference in the box-office. But it's the new excitement Hollywood's driving at, girls — it's the new excitement. Paint Jobs for Hollywood Dates Continued from page 67 he growls, by way of making it emphatic. "I can't stand make-up, especially mascara," adds Arnold. "Gooey lips affect me the same way baby talk does, and if you include colored fingernails, excuse me — I don't want to talk about them !" Whatever you might do to yourself in preparation for going out under escort of Otto Kruger, will be quite all right with this suave gentleman. "A man should feel flattered that a woman bothers to enhance her natural charm for his sake," he insists. "Ever since Eve saw her reflection in a pool in the Garden of Eden, women have tried to look more beautiful than they are in the raw state. Why shouldn't they cover up defects if they can? Why shouldn't they bring out natural loveliness?" The girl who got the sun-lamp to intrigue Gene Raymond is going to regret it the night she goes out with Paul Cavanaugh, let me tell you. "Deliver me from sun-tanned beauties," says Paul. "I like old-fashioned peaches and cream, and I have a weakness for a sprinkling of freckles. I don't like obvious make-up, but I don't blame women for trying to look their best — if they don't pile it on." Evelyn Venable is Hal Mohr's ideal of perfection. She's also his wife. "I like old-fashioned women to the extent that I can't favor girls with bobbed hair," he tells me. "It stands to reason paint and powder are out of my line. I like girls who look feminine and soft and sweet, not hard and brittle-looking as cosmetics make them." Girls who. get thrills out of the six-foot variety of he-man may listen attentively to the ideas of Preston Foster, Richard Dix, and the handsome Fred MacMurray. Preston Foster manfully admits that he likes make-up. "It should be applied artfully," says he, "but a brightened mouth, skillfully rouged cheeks, and so on, help heighten a whole personality. Many women overlook the problem of hair, which is fully as important as make-up. I'd rather see a .woman wear her hair simply so that its beauty is evident, than see it done up in a thousand-and-one gummed-up looking little curly-cues. The same thing goes for a setlooking wave." The right make-up improves any woman, according to Richard Dix. "But when a woman uses cosmetics, I don't want to be conscious of them," he adds. "This means that a woman should try to get along with as little repair make-up in public as possible. Does nail polish come under the head of make-up? If so, the red shade so many girls use is terrible ! Give me a pale polish any time. I don't care for claws dipped in blood." Nail polish is one of Fred MacMurray's pet hates, too. He thinks it looks affected. He doesn't care for extremes in make-up or dress, but don't go out with him with nothing but that "natural look," unless you're a wonder girl. The nail polish problem — we'd better go into that right away. Spencer Tracy hates red-tipped fingers and sours on any girl who wears them. Bruce Cabot thinks that bright-colored nail polish is a matter of individual expression — some women look well with it, in others it detracts from the effect. Franchot Tone emphatically does not approve of nail reddening — so emphatically that his bride, Joan Crawford, .ias stopped using it entirely. He likes to