Screenland (Nov 1935-Apr 1936)

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"The best care for washables I have ever found/' says glamorous BINNIE BARNES star, who has acquired a Texan drawl, and a store of American slang ! " Getting the breaks may be luck, but looking like a million dollars is a cinch with Lux. I've had so much experience pinching pennies, I know ! My blouses and sweaters are wows after they're Luxed. 'And, boy, does Lux stymie ladders — runs, as you say. Lux saves the elasticity of stockings, so they last longer." Binnie doesn't think cake-soap ?sv^xt bbing is "so hot ." Rubbing, or '" J using soaps with harmful alkali weakens threads, fades colors. Lux has no harmful alkali. As Binnie knows, anything safe in water is safe in Lux. SPECIFIED IN ALL THE BIG HOLLYWOOD STUDIOS! "I take care of all washable costumes with Lux," says Vera West, wardrobe supervisor at Universal. "It cleanses even badly soiled fabrics like magic . . . colors come out of their Lux bath as lovely as new." Hdtywood says. DON'T TRUST TO LUCK THE CUNEO PRESS. I NC. CHICAGO