Screenland (May-Oct 1936)

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His last was "These Three." Joel must like numbers in his picture titles! the fate of an actor. Collectively they are charming, and I must say they couldn't have been nicer to me. But there was one individual exception. I had a funny experience at the preview of a picture in which I ingloriously figured. With me was a woman star who was also in the picture, and both of us were suffering agonies. My groans at the things I saw myself doing finally caused a woman sitting just in front of us to object, 'I'm terribly sorry, but you're making me uncomfortable.' 'But,' I protested, just to get a rise out of the innocent companion beside me, 'did you ever see anything worse than that damn' woman?' Without turning her head and blissfully unaware of my shameful identity, the lady in front snapped, 'Wait till that uncouth rat appears on the screen again.' That was me ! But, I repeat, women have been very nice to me. And that's why I'm now bowing low." Smiling, Ronald Colman was gallantly poetic with: " 'What can I say, Since Sylvia be ever faire to me?' "No one knows better than producers how essential the good opinion of women is, for it is the lady of the household who decides what picture the family will go to tonight. Then it remains to be seen whether the actor is worthy to share in her good graces. If he has the romantic appeal this is unquestionably an asset. But almost every romantic actor, in my opinion, must have reached the age of thirty or forty before this appeal can satisfactorily be made to women. He must have experience behind it, and women know he couldn't have it at twenty-five. If he can please men as well, so much the better for him. But first of all he must please women to be a successful actor. Not that he should obviously and definitely seek to win his way into their hearts. I don't think of an audience at all when I'm working. But afterwards I do realize that the greater part of it is made up of women and that success or failure rests with them." That rugged actor, Spencer Tracy, hit out straight from the shoulder : "Sure women have a lot to do with the success of an actor. As a rule they have more time for, and are more interested in, pictures than men. It's just like anything else. Women can make or break a man in business. They can determine whether a book will be a 'best seller,' whether a motor car will go over, whether a certain type of home will be popular — so why shouldn't they be able to make or break an actor? Women single out a certain actor they like particularly in a certain kind of part. It's my guess they don't go out of their way looking for handsome fellows. Of course, if their preference is for handsome men in real life, then the chances are they'll want that kind of screen hero. But it takes all kinds of men to make a world — and that's where we actors get a break!" Fredric March took this surprising angle : "I think men are more romantic than women. It's part of their make-up. They idealize women, whereas women take them pretty much for granted — lucky thing, too ! W omen are more intuitive, men more sentimental, and they appeal sentimentally to women because of their chivalry. The actor can bank on this, and if he's wise he does. It's what might be called his sex appeal. Ernst Lubitsch believes that even comedians have sex appeal, and I agree with him. But if you try to play to one sex you're lost. You've got to satisfy yourself. If you do this you mav satisfy women, though you never can tell. The main thing to bear in mind is that women choose the film the family will go to see. The husband may hate Fredric March, but if his wife says March that's what he gets ! This domination by women extends to actors. It's just a case, all 'round, of feminine rule of the screen. If a picture doesn't have romantic appeal for women, the actor has a hard nut to crack. That's the whole thing in a nutshell." Place mix dames'. And while you make way, let them make or break actors.