Screenland (May-Oct 1937)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Those tiny sunshine tints and delicate overtones so admired in youthI ful hair. ... Recapture them || quickly, easily, accurately with a S Golden Glint Rinse. Magically transforms every hair shade with new life and sparkle. No shampoo alone |p can do your hair full justice. P BROWNETTES, BRUNETTES, BLONDES and all in-between shades find Golden Glint Rinse as necessary ~s to a smart appearance as lipstick and rouge. The only rinse flexible enough to accurately highlight your individual hair shade without changing its natural appearance. The exact shade and highlight you require. Not a dye, not a bleach. Millions use it regularly. Golden Glint Rinse package contains 2 If rinses; Golden Glint Shampoo package contains 1 fragrant cleansing shampoo, 1 rinse. At all cosmetic counters. THE PRICE IS SMALL, THE EFFECT PRICELESS. Test it FREE— write Golden Glint Co., Inc., Dept. 705, Seattle, U.S.A. SXJ^N for Rinse Sample (Offer expires Sept. 1, 1937). If i <. KILL THE HAIR ROOT Remove the hair permanently, safely, privately at home, following simple directions. The Mahler Method positively prevents the hair from growing: again. The delightful relief will bring happiness, freedom of mind and greater success. Backed by 35 years of successful use all over the world. Send 6c in stamps TODAY for illustrated Booklet, "How to Remove Superfluous Hair Forever." D. J. Mahler Co., Dept. 29-G, Providence, R. I. Sensational SEND COUPON FO^^LIPSTICKS EBEE£i AND REJUVIA MASCARA CREAM It's our treat! Let us send you 3 full trial sizes of the! famous FLAME-GL"6| Triple Indelible Lipsticks TREE . . . each in a different fascinating shade, so you can discover the color most becoming to you. To introduce our newest achievement, we will also send you a tube of REJUVIA Mascara Cream, with brush. It's Guaranteed Waterproof and Smear-proof; perfectly Harmless! Just send 10c in stamps to cover mailing costs. For beauty's sake, send coupon TODAY! . TRIPLE "INDELIBLE \ W**- ' "V ^TslPEO where they expect to get the money to maintain these de-luxe menages when they "slip" on the screen — but that's their problem, not mine), Sylvia lives very quietly in a small apartment in a rather un-chic section and has but a single servant. There isn't a swimming pool. There are mice. And Sylvia may have to move. Furthermore, she refuses to dash through traffic in a gaudy car as if she owned the boulevard, she refuses to wear slacks and a beret and look like the devil when she goes to formal places, and she definitely refuses to go to the Trocadero every night with some giddy young man who dances the tango divinely, simply because it's good publicity. There's no one more fun on a party than Sylvia, hers is a wit rarely matched, but you won't often find her on a party. All this individualism, and flouting of make-believe, Loyalty and Truth are things that can't be easily swallowed, even in a champagne cocktail. Of course you can't blame Sylvia's revolt entirely 011 Hollywood, because the little Sidney girl has been a rebel from 'way back. (Perhaps she should play S carle! f O'Hara.) Follow the leader was never her favorite game. As a matter of fact when she was a little kid in New York's teeming Bronx she wouldn't play games with the neighborhood kids at all, because she didn't like the neighborhood kids. Mrs. Sidney, hoping to make her little daughter more sociable, sent her to one private school after another, but Sylvia, resenting anything that took her freedom from her, usually managed to leave as quickly as possible. If she had to take orders she preferred to take them from the less exacting teachers in the public schools. Once when she was on tour with a Theatre Guild 10* AND 20* 'at leading 3 & 10< STORES Location conference! Director Al Hall, Frances Farmer, Bobby Vernon (gag man), Charlie Ruggles and Fred MacMurray talk over scenes they are about to film. cinema ethics, is bad enough, heaven knows ; but Sylvia, the adorable dope, laughs out loud right in the very face of Hollywood's most sacred ritual — the worship of Big Names. Sylvia just doesn't see why she should purr and gush over a lot of people she doesn't like just because they have Big Names. There has been a rumor going around for sometime now that if you want to be a successful movie star and get good roles you have to bow and scrape when you see a producer, go to his parties if you are lucky enough to be invited, laugh at his jokes though you've heard them hundreds of times before, and flatter his wife who is a dreary creature. You've got to make pretty talk to the press, and be palsy with the photographers and the cameramen. But what the movie star has to say about the producer when his back is turned, and his wife, and the fan writer, and the photographer, is really something el se again. And that, my child, is thje good old Hollywood brand of Insincerity, a thing that Sylvia Sidney loathes with a fine and beautiful loathing. She just won't flatter where flattery isn't due. She just won't be seen with the Right People because it's the thing to do. Her favorite qualities in anyone are loyalty and honesty and zeal, and her friends are going to possess these qualities or else they aren't going to be her friends. Maybe it's because she is awfully young, though she really never was a child, but Sylvia has made an ideal of Loyalty and Truth — and in a town famous for its false fronts and production she broke one of the coach's strict rules — she stayed out late with some friends — and was subsequently fired by the coach. Sylvia loved her part in the play, (she was fifteen at the time), and she wanted to remain with the Guild, and could very easily have done so if she had apologized to the coach and promised never to let it happen again. But not Sylvia. She thought she had been unjustly treated, her love of independence refused to submit to the iron rule of a silly discipline, and so she packed her bags and went home. Hollywood needn't think it can do what the Theatre Guild failed to do. Because she doesn't waste her time and energy in Hollywood turning her smile on and off constantly like a hot water faucet, and because she doesn't spend her vitality and emotions talking to and being seen with the right people at the right parties, Sylvia Sidney has become one of the great dramatic stars of the screen. What Katharine Cornell is to the stage Sylvia Sidney is to the screen. Both her heart and her mind belong to the exacting art of acting. And she knows what every great actress knows, and that is that you can't dissipate your energies and your emotions all over the place and give a sincere dramatic performance on the stage or screen. Therefore she will not subscribe to the tenets of Hollywood. Let the glamor girls parade around in their silver foxes with toothy smiles plastered on their pretty faces, but just let Sylvia Sidney act. She'll be a Die-Hard to the bitter end. 94 SCREENLAND