Screenland (May-Oct 1937)

Lond on @ A few simple touches of Maybelline— and presto! — straggly, unattractive lashes are instantly transformed into long, dark, luxuriant fringe — the very essence of romantic charm. Your eyes are your most important beauty feature. No longer need you deny them the beauty advantages of mascara. Maybelline ends that bold, artificial, "made-up" look, which gummy, lumpy, mascaras cause. Try the thrilling new Cream-form — or the popular Solid-form. Both are harmless, tear-proof, non-smarting. Reasonably priced at your favorite cosmetic counter. Have you often wished the color of your eyes were deeper, brighter? Accent their color and sparkle — shading your lids with a subtly blended tint of the exquisite, creamy Maybelline Eye Shadow. Are your eyebrows pale, uninteresting? Form them into graceful curves of loveliness, expressive of every romantic whim and wish — _ use the smoothmarking Maybelline Eyebrow Pencil. Generous introductory sizes of all the Maybelline harmonized Eye Beauty Aids are obtainable at 10c stores. Be beauty-wise when choosing your all important eye make-up — insist on Maybelline. THE WORLD'S LARGEST SELLING EVE BEAUTY AIDS Maybelline's worldfamous, economical Solid-form Mascara, in beautiful metal vanity. Black, Brown or Blue. 75c. Refills 35c. Maybelline Cream M ascara — Black, Brown or Blue, in dainty zipper bag. Easily applied without water. 75c. Maybelline smoothmarking Eyebrow Pencil. Black, Brown. Blue. Maybelline creamy Eye Shadow. Blue, BlueGray, Brown, Green or Violet. Continued from page 51 Hollywood for the winter months — his doctors have forbidden him to spend them among the English fogs and rain. "Shall I be making a film there ?" he echoes blandly. "All things are possible in this existence and I must confess that I have already received two — ah, interesting invitations from my producer friends." Brief shot of Jessie Matthews, firmly adopting a fringe and letting her dark hair grow long behind too. She pays that twicepostponed visit to America this Fall and is planning to make the voyage in a freighter so as to get a well-earned rest. Dissolve from this brunette fringe into a golden curly one decorating the forehead of Gracie Fields. Our famous comedienne is now working on her first film under the new contract with Twentieth Century-Fox which she signed on her visit to Hollywood last Spring. It's titled "He Was Her Man" and Gracie plays an English girl who emigrates to a gold rush town in Alaska where she becomes a great entertainer. Her recent Hollywood grooming course seems to have lent Gracie fresh poise for she walks with added swing and takes a completely new-found interest in her clothes. (I've seen her wearing the coat of a tweed street-suit over a satin afternoon frock and not caring a durn who commented ! ) As soon as this present picture is finished, she returns to California to make her next one there. She's taken a house, with a garden where she can keep her two Pekingese dogs and her parrot, and she intends to give a jolly arrival party there which her friend Charles Chaplin has faithfully promised to attend. Next item in London's current news reel is really unique, to be appropriately -ushered in with a fanfare of trumpets and maybe a jazz orchestra too. Announcing Positively the First Appearance on Any Screen of the Lady Charles Cavendish, daughter-in-law of the Duke of Devonshire and the Duchess who is Queen Elizabeth's Mistress of the Robes. She's dark, demurely saucy, and can she dance! You see, she used to partner Fred Astaire on the stage because she's his little sister Adele. They still visit each other at least once a year, according to the promise they made when Fred took to the studios and Adele took her aristocratic husband and so their professional roads had to part. As Adele Astaire, she is playing with Jack Buchanan in a musical comedy film being made at Pinewood. They're a pair of travelling vaudeville artists involved in amusing complications arising out of a fake "murder" they arrange for publicity. Rene Clair, the famous Frenchman, is directing. Fred is naturally following his adored sister's studio progress with the keenest interest. He trained her to sing and dance when they were beginning their careers so consequently she has much of his easyseeming style as well as an equally expressive face. She comes to the studio in an impressive Rolls-Royce with a coronet painted on the door-panel, generally wearing a simple brown or rust-red suit with magnificent foxes — she doesn't care about jewels but she says she "goes all crazy" when it comes to furs. Despite the ducal background, she is sweet and friendly and tremendously earnest about establishing herself on the screen. Adaptable Adele I call her. Don't be too surprised if you see her acting with Fred one of these days soon! Flash-back for a moment to "Secret Agent," the last British film in which Madeleine Carroll and Peter Lorre ap 78 SCREENLAND