Screenland (May-Oct 1938)

FRESHNESS! . . t h a t's what the wo r I d wa nts in Movie Stars ., and Cigarettes Then the mountains rising behind Cannes dissolve into the snow-clad slopes of Switzerland. With distant yodelling and silvery cow-bells off, we open in a beautiful valley where several famous film folk are at play. There's Jessie Matthews and Sonnie Hale — the vivacious dancing star found learning to skate the easiest thing in the world. She looks enchanting on the ice with a scarlet frock and cap setting off her piquant brunette prettiness. Burly Charles Laughton and tawny-haired Elsa Lanchester are climbing the mountain paths too. Charles has brought along the scenario of his next film, a London comedy called "The Listener," and he spends the evenings sitting beside the porcelain stove at the inn studying his part with his wife to comment and advise. Then the following sequences begin in romantic Budapest where the Danube flows smoothly along and the churches have golden cupolas and gypsy bandsmen wander around the cafes playing their wild sadsweet Hungarian melodies. Paul Muni and his wife always get a musical serenade when they arrive for a bottle of Tokay — often it's the lovely old folk-song "Red Whitsuntide" that Paul likes so much. He's like a boy on holiday, laughing, gay, and carefree, revisiting the friends of his early days when he was an aspiring young actor. All good films should complete a full psychological circle, finishing in much the same setting as they began — Director Wesley Ruggles told me so when we had tea together during his recent English visit. So for the fadeout we'll return to London and flash a brilliant premiere at the latest cinema, the black and gold Odeon Theatre. Page vivid Margaretta Scott in a red and yellow cloak and exotic little Vivien Leigh floating pale lilac chiffon. She has been playing with Charles Laughton in his new film of backstage life "St. Martins Lane." There's Laurence Olivier and June Clyde and youthful Nova Pilbeam, who has come straight from Pinewood Studios. Jean Muir appears — to everybody's surprise, for she packed her trunks and gave a farewell party prior to returning to Hollywood. Now it seems Producer Walter Mycroft persuaded her to stay on at the last minute and act in his comedy film "Lovers Knot." Screenland Snoop Continued from page 21 emotions. I can only judge the depths of their affections by the little things — but after all, in a romance, it's the little things that count. Every Wednesday night Barbara drives in from the Mar-Wyck Ranch out in the Valley to attend Bob's rehearsal for the "Good News of 1938" broadcast, which is held in the El Capitan Theatre on Hollywood Boulevard. After the rehearsal, along about ten-thirty or eleven, Barbara and Bob drive over to the Colonial Drive-In where they sit in the car and drink coffee and eat nutburgers and Barbara coaches Bob on his lines. (Barbara with her great knowledge of acting always helps Bob with his scripts, ' both studio and radio, and will cue him tirelessly for hours on end. Miss Stanwyck was Camille a goodlythree weeks before Miss Garbo was.) Well, one Wednesday, night recently Barbara phoned Bob that she was having dinner with a friend but would pick him up at the theatre at ten-thirty. Came tenthirty and the rehearsal crowd went home — but there was no Barbara. A quarter of an hour later the doorman came Her Freshness Wins A favorite of the London stage, Ida Lupino's freshness caught the eye of a Paramount talent scout. She was whisked to Hollywood and stardom in "The Gay Desperado," "Anything Goes," "Artists and Models." "One Rainy Afternoon," "Fight for Your Lady." And the freshness of this young star wins fresh applause I ii Site..:. The fear of going stale keeps half of Hollywood awake nights. For the brightest star becomes a falling star . . . once freshness fades. That's equally true of cigarettes. Staleness often makes a "has been" of a cigarette that ought to be in the prime of stardom. Staleness can transform the mildest cigarette into a harsh irritant and rob it of all flavor. That's why we run no risks with our delightful young star . . . Old Gold. Every pack of Old Golds carries its own freshness right with it . . . doubly sealedin by # jackets of stale-proof Cellophane. At the peak of freshness, wherever and whenever you smoke it, every Old Gold gives a perfect performance in the role of America's most appealing cigarette. The price of one pack admits you to this year's biggest smoking hit . . . "Old Gold Freshies of '38". TUNE IN on Old Gold's Hollywood Soreenscoops, Tues. and Thurs. nights, Columbia Network, Coast-to-Coast Screenland Here's why the O.G. package keeps 'em fresh Outer Cellophane Jacket Opens from the Bottom Sealing the Top The Inner Jacket Opens at the Top Sealing the Bottom Copyright, 1938, by P. Lorillard Co., Inc. 85