Screenland (May-Oct 1938)

You Can Have A Screen Test Which Will Be Shown To Major Producers Kendor Productions, Inc. have arranged with W. Ray Cozine to make a limited number of screen tests. Mr. Cozine has made hundreds of screen tests including those for Kay Francis, Franchot Tone, Fred Astaire, Johnny Weismuller, Margaret Sullivan, Helen Hayes, Burns and Allen, Veree Teasdale, The Marx Brothers, Herbert Marshall, and Ginger Rogers. Mr. Cozine makes your test, we guarantee that it will be shown to major picture companies and the producers pass upon your merits. It is a well known fact that Hollywood is beseiged with potential stars, flj who are unable even to get a job as an extra, and if they do, the chances are 10,000 to 1 they will never be noticed. Here is your opportunity to show your ability as an actor, singer, or dancer. From this test the men in power can judge your individual merits. The facilities of our finely equipped Film Art Studios combined with Mr. Cozine's knowledge, gained during his many years with major com ■ panies, assure you that your screen test will be made on a strictly professional plan. Reservations will be made in the order in which the replies are received. This is the only way we know of that guarantees your appearance before the movie makers as an individual. Write for complete information. Tests including coaching and rehearsals cost from $175.00. Address : Kendor Productions, Inc. 2826 Decatur Avenue, New York City, N. Y. Attention: W. Ray Cozine ORIGINAL POEMS, SONGS • At home — quickly and safely you can tint those streaks of gray to lustrous shades of blonde, brown or black. A small brush and BROWN ATONE does it. Guaranteed harmless. Active coloring agent is purely vegetable. Cannot affect waving of hair. Economical andlasting— willnot wash out. Imparts rich, beautiful, natural appearing color with amazing speed. 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We do not make any diagnosis as that is the function of your physician, who must be consulted for that purpose. The complete formula is included in every package. Start with Marmola today and win the slender lovely figure that is rightfully yours. Speaking of the slippery danger of a star changing his "last," Hollywood sighs that Bob Montgomery is an example of a star who dared a skid when he insisted upon playing the murderer in "Night Must Fall." Folks just didn't expect Bob to commit murders. Nice, old ladies write in complaining that they had thought of Bob as of their own sons, as a gay, pleasureloving, pleasure-giving young man, gilded but gallant. Now he had gone and played a murderer and they felt as though their own sons had horribly betrayed their love and trust. But Bob, though he may feel badly about the little, lost old ladies, doesn't care so much about his place on the box office listings as he does about proving his ability to act. He said to me, "I have been shaking cocktails, a silly smirk on my puss, ever since I first came to Hollywood. I wanted to prove, to my own satisfaction if nobody else's that I can play other cute tricks." He proved it. He proved it magnificently. He scored an artistic triumph. And the satisfaction he derived from the critical appreciation of the appreciative critics far outweighs any regret he may feel at not being Number 2, 5, or 7 at the Box Office. "After all" he laughed, "am I a man or a number?" And it is said that Bob's studio stock has risen considerably in spite of the fact that "Night Must Fall" is not, I believe, a big money maker. The Front Office now realizes that there is more, much more to this glib young man than meets the pleased eye; that the hand that shakes a cocktail shaker can also shock the world. Over the bright, incalculable head of Simone Simon Hollywood just shakes its head — when Simone is rumored to be "acting up," sassing the Press, Hollywood sighs as the adult does smile at the anticyoung; and part of Hollywood moans "these foreign importations, why do they bother with them? Haven't we enough talent of our own right in our own 'B' pictures?" And others remind us that Simone is comparatively new at the game and her mistakes are, no doubt, those of a pampered and petted youngster so engaging that no one has the heart to administer the "rod" with, possibly, beneficial results. Simone has, also, been really ill. The court "rests its case" where Simone is concerned. And remembers "Girls' Dormitory" and has learned that she can sing, too, and hopes that the gifts she has to give will be given with a smile. For the spoiled-child complex is, assuredly, one of the best and slickest ways for a star to place the skids under herself or himself. The studios pamper, protect, indulge, make-allowances-for their stars until the stars react, as spoiled children do. They "won't play;" they "sass back;v they have tantrums ; they succeed in making themselves thoroughly intolerable to everyone until, in time, even their long-suffering parent-studios shoo them away. There are those who say: "Oh, but the life-span of a star is only five years, isn't it? Perhaps that's why they slip; time, you know." But I don't know. Neither does Hollywood. For Norma Shearer, Claudette Colbert, Wally Beery, Carole Lombard, Ronald Colman, Bill Powell, Spencer Tracy, Gary Cooper, Bing Crosby, Bette Davis, Ginger Rogers and many others I could name have certainly been with us for five years, and longer. And what is more pertinent, they not only are not slipping but they are starring with more vim and vigor, bigger and better box office than ever before. " " Stars slip when they cease to sell. And they cease to sell, says Hollywood, when their human qualities are such that glamor and make-up can no longer conceal from a disillusioned public men and women you would not care to know. 90 SCREENLAND