Screenland (May-Oct 1938)

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wmss Win W WSBm We were going to say, If the shoe pinches don't wear it — but on second look we're glad the cameraman caught this pose of Rosella Towne, who is in line for some good parts in Warner films. Now look at Jack Oakie, above. He took off sixty pounds to look like thatdiet and exercise. At right above, before reducing from 210 pounds. longed to, but curious ! This songbird professedly lives in yesterday. She won't read the newspapers, doesn't want to know what's going on except right around herself. She reads about the lives of great musicians and composers exclusively — ! HOLLYWOOD is just one big, happy family — in one respect at least. And proving it on the grandest scale ever tried by any industry to please its public, is the movies' smashing campaign to make the public realize how much they're missing if they don't attend picture shows. What is the best of the whole ambitious campaign is the opportunity it offers everybody to compete for prizes totaling $250,000 — which is a lot of money. The quarter million that will be shared by a number of clever and fortunate picture fans, will come from the "Movie Quiz" contest. It's open to everybody — so you'd better get in line. The contest takes the form of a questionnaire on some 90 to 120 films issued between August 1st and October 31st. Opening on September 1st, it continues to December 31st — so you'll have time to make the right answers and get your entry in well before the deadline. All you have to do is ask for a free copy of the "Movies Are Your Best Entertainment" brochure at any film theatre box-office in any territory where you happen to reside. Then get out your pencil and start in writing the answers to questions about pictures released during the specified period. The whole plan strikes us as a grand idea, and we want to join in the chorus of congratulations the public will accord the movie industry for this beneficial piece of great business enterprise. WHAT they do with their first movie money is always revealing. John Garfield, shoved into stardom after one picture, sent his wife the plane fare to Hollywood as soon as he was sure he was staying. DETURNING to Hollywood now: the In Edward G. Robinsons from a month's investigation of the Latin fascinations of Mexico City; Dolores Del Rio, back from there too, only it was a trying trip for her —her father was ill ; Claire Trevor reporting in from her Hawaiian honeymoon with radio producer Clark Andrews ; Clark Gable in from a hunting trip to Idaho ; Sonja Henie back from Norway where she flashed fourteen trunks full of new clothes as she diplomatically salved surprised feelings at her becoming an American citizen ; Madeleine Carroll back from the gayest of European fun — she was all over London, Paris, Rome, and the Riveria in magnificent style ; Kenny Baker and Rosalind Russell back from London — they merely worked, Kenny in "The Mikado," Miss Russell in "The Citadel." Harmony! Charlie Ruggles, always ready to try anything once, gives out with a song, while Bobby Breen, with whom Charlie is playing in "Breaking the Ice," plays an accompaniment, lower left, Here's how! Edward Arnold and Mischa Auer (looking more Russian than usual behind that beard.) wish each other luck in "You Can't Take it With You." 72