Screenland (May-Oct 1940)

You don't have to suck to white and blue, though the old wives' tale always reads that He proposed to Her in blue ! Another trick is to keep whatever you wear in the pink of condition — clean, crisp and unwrinkled. Your life-savers here are soap flakes and a little electric iron. You can learn to use both all right, if you want, and for travelers the two, plus a foldingpressing board, small enough for your bags, are indispensable. If you like dark colors in sheers — and there is a chic to them after the first wave of summer pastels — then use 'white accents — bags, hats, gloves or jewelry, for that inviting, cooling touch. But whatever is rightly white must be kept white. Better a black straw any time than a coquettish white sailor not quite white any more. The bottled cleaners will help you out on the hat and bag situation, and if you wear white shoes, then they must have their daily treatment of cleanser. Pressing puts many a frock back into pristine order, but if you're smart when you buy summer fabrics or frocks, you will try to find them in fade-proof, wrinkle-proof, pre-shrunk materials. Most summer frocks must take plenty of tubbing and wear, and if they won't, then they are a failure. At this point your body should be comfortable and sweet, your clothes, immaculate and inviting, so your hair and face will add the final cool fillip. Summer hair needs a shampoo weekly or, at longest, every ten days. Try to find a becoming line that takes this hair up and away from your face, up at the sides and front. This general line is perfect for many, and while it is not new, it is the thing right now. It is a style that will continue, too, I think, into the fall and winter, because it is good. It's flattering, young, revealing often the best part of your face, bone structure ! Practically all of Hollywood uses some version of this general front hairline. If you want to wear your back hair long, then have it set or train it yourself in some definite line. This gives design, and that means style and smartness. Don't think you can just comb out the ends of your permanent and let it go at that. It will give the rest of you, no matter how beautifully groomed you are, an unkempt look. Train this hair up, under, into curls or coils, but give it a pattern, a design. You will look ten times cooler when hair is in order. A limp lock, a wandering curl, and you look undone. To give your face a fresh, cool look, I recommend a foundation. You can take your choice here, for there are a number of good types. There is the liquid powder type that you spread on — and this in darker tones is being used extensively for leg make-up. Very smart, very beautifying and ven^ economical re the stocking situation. There are creams to give the skin a luminous quality. There are those that will give a velour, mat effect. There are those that you can use heavily enough for evening to recreate a whole new skin effect. The modern make-up base is so perfected that it will not reappear later in unwanted shine, as did some such creams when they were in their infancy. These aids definitely help you stay put in warm weather, keep that make-up fresh hours longer than you'd expect, and have a certain protective benefit to the skin against sun, wind and the dirt and grime of travel. To finish, I believe that we might all well adopt a little motto for July and August— -"Think Cool!" That means that you will talk of anything under the sun but the weather. It means you will not complain, and that privately you can console yourself with the thought that it won't be long before we have more blizzards and sleet storms. It really won't. So gather your little beauty aids about you while you may and plan to enjoy a good hot summer! SCREENLAND'S Glamor Guides Fashions featured on Page 78 will be found in the following stores and in others in principal cities throughout the country. Costume Jewelry by Nat Levy-Urie Mandle Corp., 411 Fifth Avenue, New York City. Wm. Filene's Sons & Co., Boston, Mass. Marshall Field & Co., Chicago, 111. Titche Goettinger Co., Dallas, Texas J. L. Hudson Co., Detroit, Mich. Broadway Hollywood, Hollywood, Cal. Arnold Constable & Co., New York City Meier & Frank, Portland, Oregon Miller Rhoads, Inc., Richmond, Va. Marston Co., San Diego, Cal. White House, San Francisco, Cal. Rhodes Dept. Store, Seattle, Wash. Gown by Fred Perlberg, 525 Seventh Avenue, New York City. Rich's, Inc., Atlanta, Ga. Hutzler Bros., Baltimore, Md. Jordan Marsh, Boston, Mass. Carson, Pirie, Scott, Chicago, 111. John Shillito, Cincinnati, Ohio G. Fox & Co., Hartford, Conn. Adler's, Kansas City, Kans. Bullock's, Los Angeles, Cal. Dayton Co., Minneapolis, Minn. Lord & Taylor, New York City Joseph Home, Pittsburgh, Pa. Lipman Wolfe, Portland, Ore. Stix, Baer & Fuller, St. Louis, Mo. Best's, Seattle, Wash. Lansburg & Bros., Washington, D. C. Minikins by Blue Swan Mills, Inc., Empire State Building, New York City. Wm. Filene's Sons & Co., Boston, Mass. Abraham & Strauss, Brooklyn, N. Y. The May Co., Cleveland, Ohio Wm. Taylor Sons & Co., Cleveland, Ohio J. L. Hudson Co., Detroit, Mich. The May Co., Los Angeles, Cal. Ed. Schuster Co., Milwaukee, Wis. Krauss Co. Ltd., New Orleans, La. Arnold Constable & Co., New York City Carl Co., Schenectady, N. Y. La Salle Koch, Toledo, Ohio Woodward & Lothrop, Washington, D. C. Bathing Suit, Cap, Beach Bag and Ghillies by I. B. Kleinert Rubber Co., 485 Fifth Avenue, New York City. Marshall Field & Co., Chicago, 111. Nagi Akras, Daytona Beach, Fla. C. A. Rowell, Germantown, Pa. R. H. Macy & Co., New York City Albert Steiger, Springfield, Mass. 20— $50.00 Beauty Coupon Books 50— $5.00 Beauty Coupon Books 250— $1.00 Beauty Certificates of winning $500.00 worth new clothes from any store you choose or $500.00 in cash if preferred I Or one of 320 free services at your favorite beauty shopl Here's all you do! Try new Blend-Rite Bob Pins. See howtheiramazWjjBjk ing "hairlike" finish L'a makes them practically . »3 invisible. Feel their firm grip ; theirsinooth, round ends that won't mar your fingernails. Then complete this sentence in 25 or less simple, everyday words: "I like BlendBite Bob Pins because ..." ENTER NOW! Each Blend-Rite Card contains Bules of the Contest, Official Entry Blank and Hints on Ho w to Win. Or make reasonable facsimile. Contest closes July 31, 1940. Don't wait! 10c at Department, Variety, Ten-Cent Stores and Beauty Shops. STA-RITE GINNIE-LOU, INC. SHELBYVILLE, ILL. STAR1TE BOB PINS The Invisible Bob Pin ~ HAIR THAT GLISTENS with beautiful, soft highlights —thanks to Nestle Colorinse. Think of what a glamorous sheen would do to the appearance of YOUR hair. Start using Colorinse tonight— rinses away the dullness left by the soap film from your shampoo. Nestle Colorinse is so easy to use— and so inexpensive, too. Harmless— washes out with shampooing. Choose your shade from the twelve flattering colors shown on the Nestle Color Chart at beauty counters. Help your dreams of romance to come true— glorify your hair with Nestle Colorinse. SCREENLAND 97