Screenland (Nov 1940-Apr 1941)

Yours for Loveliness Color note: Lips go more brilliant and nails j-'o darker and deeper. Other heunly hews to the line "Brass Band" CPRING is with us in a flood of Old Glory— red, ^ white and blue. Dominating the color scene is navy, with its wonted chic, now with an emotional fervor. To complement your navy and a wide range of smart colors, we have "Brass Band" make-up by Dorothy Gray, collected in a military cap box, as shown. Within are Elation face powder, a handsome red and gold-tone lipstick in its own protecting case, cream rouge in a beautiful plastic vanity and nail polish. "Brass Band" is the deepest, brightest true red. dramatic with deep colors, enlivening with neutrals. The tones are perfectly coordinated, and the price will delight you for so much loveliness to harmonize, like a brass band ! Coordinated make-up is real economy. "Pot O'Gold," for which Paulette Goddard and Don Aclcerman are practicing the graceful rumba steps they're doing in the pictures on these pages, is a comedy with music, starring Paulette, James Stewart and Horace Heidt. and call Paulette a very shrewd woman. Not long ago Paulette had need of Hollywood, but Hollywood did not come to her defense. A vile rumor was started against Paulette. In far faster time than it takes to write this the cruel story spread from Hollywood to the farthest corners of the country. Hollywood knew by direct knowledge that these rumors were libelous but for several weeks no one took up the cudgels in her defense. Probably they thought that a woman able to take care of herself in business deals was also able to defend herself against whispered innuendos and scandal — however unfounded and cruel these whisperings were. But Paulette said nothing. She could well remember that the price a star pays for being successful is this same whispered campaign of lies. Pola Negri was the first to feel the sting. Clara Bow was hounded for years ; so, in turn, were Gloria Swanson, Greta Garbo, Katharine Hepburn, Marlene Dietrich and Carole Lombard. -(There was even a whispering campaign once against Shirley Temple. People said that she was a midget. Well, I wish the people who said that could see Shirley now! Each of these women was the dominant, colorful star of a period, hence the most susceptible to slander. It must be remembered that every prominent woman, and her position in the film industry, is automatically envied by thousands of people in lesser positions. So naturally Paulette, as one of the most dominant personalities on the screen today, had it coming to her. What it is that makes Hollywood root for a player's success one minute and then tear her from that pedestal the next is one of Hollywood's most frightening incongruities. Perhaps if Paulette hadn't been so smart in business, thereby causing Hollywood's resentment, this scandalous bit of idle gossip would never have gotten further than Vine Street. Hollywood just doesn't come to the defense of business women. The Connie Bennetts, the Sonja Henies, and the PauletteGoddards have to fend for themselves. The Gardenia Has It — So Has the Rose THAT soft, velvety texture that makes you marvel I when you look closely at these flowers. While the texture of your skin, what with the farewell kiss of Spring winds, probably has anything but ! To the rescue comes Smooth Skin Oil by Primrose House. It is pleasant to use an oil, and it gives especially good results, I think, because you may apply it warmed to your roughened, dried areas. Face, neck, scalp before a shampoo, arms, hands and legs are perfect targets for this smoothie. It is an economical buy because you may use it with splendid benefit for so many purposes. The consistency makes it so easy to apply and use, so easy to remove. Dry skin welcomes it ; in fact, it seems to drink it in. Smooth Skin Oil is delicately scented, a vegetable oil creation. The Fragrance Lingers On I T LINGERS right on you, growing I more mellow and sweeter with the hours, when you apply perfume by "The Staff of Loveliness" method. This is perfume essence in solid form, resembling a lipstick. It is dry and greaseless, quick and easy to use behind your ears, on your neck, your hands, wrists and handkerchief, or where you please. Maggy Ney has just brought it to this country from France. The unique stick form means no waste from evaporation, no waste from spilling. It is as easy to carry in your bag as your lipstick. The scents are entrancing and distinctive — Dzan, Wisp, Saska and Faun. It's Spring, perfume time, indeed ! "Strawherry Blonde" THIS is the new, lush tone for a lip> stick that the House of Westmore suggests for the Spring map. It is brilliant ; it is very beautiful ; it is fresh, young and full of zip. It comes in a pretty case, large or smaller size, and it has just about a perfect texture. It seems to slide right onto your lips ; you don't have to press or draw with this lipstick, and it is at this moment adorning plenty of the most exciting lips of Hollywood. In fact, so important is "Strawberry Blonde" as a lipstick, that it is also inspiring some cunning fashion ideas, like velvet bows for the hair and belts. When Hollywood approves a lipstick, then we don't have to guess. We know it is good. Your Hands and Your Face I ORDEAU is offering a twin package of Jordeau J hand cream and Mint Julep face mask that you should know about. Two giant jars, packed together, come for the usual price of one, and for both products this department has praise. The hand cream whitens and softens the skin, and you can use it on any roughened area, like arms, neck and ankles, as well. You will find it a good powder base, too. The mask is one of those face-savers. After your usual cleansing, apply this zippy mask, redolent of fresh mint. It feels fresh and cool on skin. Relax with the mask on, remove, and you will look and feel^ like a grand new girl. Wonderful for "face fatigue." To End Another Quiz THE package of your beauty product is very imporI tant. It should make the selection and application of contents as simple as possible, and be attractive, at the same time. In trend with this line of thinking. Cutex presents its polishes in brand new bottles. Sketched, is the little gem, with a tapering white top, showing in three color panels the exact shade of polish. No longer need you guess. This definitelv simplifies selection. Brand new, too. is Black Red, a sophisticated jet-red color. It is a tone deeper than Burgundy, if you can recall that, one ol the most popular Cutex shades. Xails are going definitely darker for Spring, and this means for Summer, also. And they are dramatic ! CM. 69