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"With the Magic of all things newl'^^^^^^^^
"A BRAND-NEW SKIN
is arriving to thrill you with its Loveliness!"
You are going to get a Brand -New Skin— a New-Born Skin, a fresher, younger skin! For, right under your skin as you see it today, another skin is slowly taking form.
WILL it have the magic beauty of all things new? Will it emerge youngerlooking, fresher-looking— with an opalescent clarity?
Yes, says Lady Esther, it can bring you a promise of new loveliness if— if— if— if only you will take the proper care!
For, right now, as your New-Born Skin is unfolding, your older skin, your present skin is flaking away in tiny invisible particles.
The minute flakes can be the villains that rob you of your good looks— they can hide your beauty— they can give you the effect of tiny rough spots.
"My Four-Purpose Face Cream," says Lady Esther, "gently permeates those tiny dry flakes of older skin— it loosens them, surrounds them, as it were, so that you can wipe them away, ever so gently, ever so lightly."
Lady Esther's 4-Purpose Cream helps your New-Born Skin to emerge in beauty —because it helps you remove those tiny invisible flakes, the surface impurities, and the grime and the dust. It helps Nature to refine your pores, to reveal your New-Born Skin as a thing soft and smooth and lovely.
Ask Your Doctor About Your Face Cream!
Ask your doctor, and all the better if he is a specialist on the skin. Ask him if he favors feeding the skin from without? Ask him what he thinks of astringentsskin foods — heavy powder bases — tissue creams !
I am almost sure, says Lady Esther,
that he will tell you that any cream that entered the pore mouths would tend to enlarge them. But ask his opinion on Lady Esther 4-Purpose Face Cream. It is almost certain that he'll put the seal of approval on every word Lady Esther says.
So, try Lady Esther 4-Purpose Face Cream at my expense. Or better still, buy a 55 cent jar for yourself. Use no other cream for one whole month. Use it at least twice daily. Leave it on as long as you can, while you sleep, while you do your household tasks!
And note, too, how much better your powder goes on with Lady Esther 4-Pur
4
fjT J"'
pose Cream. Use it particularly before you powder and you will end, for all time, the need of a powder base! For with Lady Esther Cream your powder will go on evenly — giving your skin a silken smoothness, adorning it, flattering it. For Lady Esther's 4-Purpose Face Cream helps you to keep your accent on youth.
SAMPLiTOBE AT MYEXPENSf
Lady Esther,
7162 West 63th St., Chicago. 111. (67) Please send me your generous sample tube of Lady Esther Face Cream: also nine shades of Face Powder, free and postpaid.
Name
Address
FACE CREAM
City
-State
(// you live in Canada, tvrite Lady Esther, Toronto, OkU)
SCREENLAND