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NEW COLORS ! Are you wearing —
Beige? Tan? You'll want Dura-Gloss' new GAY TIME Green? Blue? You'll like Dura-Gloss ' new HOT TIP Navy? White? You'll need Dura-Gloss' new CHEERIO
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THE DIFFERENCE between NAIL POLISHES
Brush Dura-Gloss on your nails. You'll be absolutely astounded by its brilliance! Dura-Gloss glows with all the fire of a priceless ruby, because Dura-Gloss is made from a superior polish formula. Other polishes put color on your nails, but Dura-Gloss makes them strikingly, excitingly, lustrously brilliant! Discriminating women cherish Dura-Gloss for its rich deep color, its sparkling incandescence, this unbelievable brilliance. No other polish gives your nails the beautiful "effectiveness" of Dura-Gloss — select one of its 20 exquisite shades today !
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Lorr Laboratories, Paterson. N. J. Founded by E. T. Keynolds
How welcome to find, after using Dura-Gloss, that "bumps" and ridges are gone from your nails, that now they have the rich smooth beauty you've admired in others, never expected in yourself! How welcome each chance to show your hands, sure that your gemlike nails will be admired. For you'll have the most beautiful fingernails in the world if you use Dura-Gloss faithfully. Yes, Dura-Gloss is new, different, better. For a dime it has brought millions of women the unexpected beauty of the salon. It has upset all polish-ideas in two short years! Switch to Dura-Gloss today!
Protect your nails — make them more beautiful with
DURA-GLOSS
It's good for Your Nails
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SCREENLAND