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If Underarm Odors Cling
TO YOUR CLOTHES
1. UNDERARM PERSPIRATION, unless
checked, soaks into the fabric.
2. THIS HINDERS evaporation — causes perspiration to turn embarrassingly rancid.
Avoid It This Simple Way
1. check the flow of perspiration safely and effectively with Liquid Nonspi.
2. NONSPI CHECKS ODOR . . . dries quickly.
3. apply AS often as needed. Nonspi is harmless to skin or clothing when used as directed.
4. send 104 for trial size of Liquid Nonspi to The Nonspi Co., Dept. R-2, 1 13 W. 18th St., N. Y. C.
ALSO IN CREAM FORM
£ NONSPI
, „„. A REALLY EFFECTIVE DEODORANT!
Dr. Kildare — AFTER office hours!
When MGM cameras finish another episode in the exciting Dr. Kildare series — the handsome young doctor (Lew Ayres) drives home — alone!
Young . . . handsome . . . friendly . . . healthy and wealthy — he has everything most people think should make him happy.
Yet he lives alone — in an uncompleted house. The walls and roof are there. Everything is ready for the finishing touches. But Dr. Lew Ayres Kildare won't go ahead with it until he marries again!
Read why
in the big July issue of
ioc Silver Screen ioc
Ask for a copy at your newsstand!
92
a glamorous wardrobe while he foots the expenses of home and incidentals. That, you must admit, is a generous husbandly gesture.
It was Ed who put Rita wise to the trick that her gowns should be selected for their photogenic value. Eddie says, "A gown that looks well in the flesh but doesn't photograph well is not much use to Rita's career. All of Rita's gowns are the kind that will look well in the rotogravure !"
Being married to a movie actress is no cinch for the man. Ed's work is done at five, and being a normal, fun-loving sort of guy he likes to go out in the evening. But when Rita is working — and that seems to be all the time these days ! — her alarm is set for 6 :00 a.m. That means she goes to bed early. This hampers Eddie's social activities, but he doesn't mind. He rounds up some of the boys for a poker session or an evening at the fights.
When they do go out, however, Eddie still insists that they dress up — and he abhors donning his "soup and fish" so you can imagine what a sacrifice it is — and go to the Right Places, be it Ciro's, a theater opening, or some smart event that draws the crowds. Rita doesn't buy a gown without consulting him and his advice is so sound that photographers still rush to her side to click away at her.
They enjoy going out because both Rita and Ed love to dance, but on the other hand, Ed doesn't think it is a good idea to overdo it, so they limit their "public appearances."
"If Rita made Ciro's a nightly hangout," Ed explains, "she'd become as taken for granted as the silverware. Rita must maintain her exclusiveness.''
Does that technique still work? And how! When Ann Sheridan walked out on Warner Brothers during her strike for more money, there was a vacancy left in "Strawberry Blonde." It was a solidly glamorous role and one that many a star would have given her best pair of eyelashes to get. Raoul Walsh, the director, happened to see Rita in one of her Venus de Milo gowns at Ciro's, and gasped, "There's our 'Strawberry Blonde.' " She was tested and hired on the strength of it.
Which reminds us, too, that while Ann Sheridan and other film stars may go on strike because they feel that they are underpaid, Mr. Eddie Judson will see to it that his wife never does anything like that. Although Rita has had her pay almost doubled in one year, it still is a small salary, judged by Hollywood standards. A well-meaning friend pooh-poohed Rita's salary, said she was worth much more considering her tremendous box office appeal and suggested that she walk out in a demand for more money.
Eddie angrily put his foot down. "Listen," he said, "I've been a businessman a long time ; long enough to know that there isn't a man who is bigger than his industry. No one person is responsible for the success of an undertaking, and there isn't a soul who cannot be replaced. I don't ca.re what the other stars are earning. Rita makes more than enough to live on very well. We're not squawking and she's not going to walk out on an industry that has been very good to her. Her boss, Harry Cohn, has been very kind to her and it would be sheer ingratitude to be anything but appreciative."
Yet in spite of the integral role Eddie plays in Rita's career, he never visits her on the set, has never been an "interfering" husband, stays suave and smiling in the background. His is a silent role whose importance is realized only by Rita. Gene Markey, a good friend, happens to know the vital interest and good judgment that
SCREENLAND
Eddie Albert gives Ida Lupino a professior kiss in "The Gentle People." A delightful pi fession is this movie business. Good pay, tc
Ed manifests in her work. "Stick to th fellow and take his advice," he once tc Rita. She does.
Rita, for instance, would like to swit from sirens to "nice girls." Would like leave the flash and sex and do the sort I timid role she did in "The Lady in Qu«' lion," in which she walked through t i picture bedraggled and lifeless. Edc wants her to establish herself as a sirt first. "That's the sort of role that's talk about. Play as many of these lush parts possible, and when you're established y< can play the other kind of roles."
Rita was offered the feminine lead George Raft's latest picture but she ai" Ed talked it over and decided against because she would have only two chang of costume in it. When Marlene Dietri< later accepted the role, friends thought th this time Eddie was crazy. But he wasn Rita went into "Blood and Sand" instea and plucked for herself one of the mc spectacularly glamorous parts in motic picture history. It made Nita Naldi fifte. years ago. It will probably make Rita t' most talked-about girl in films.
In "Blood and Sand" Rita has wardrobe which costs over $50,000. H< gowns are so tight she can hardly sit them ! The studio borrowed a quarter of million dollars worth of jewels to draj on her, and the sets which serve as bacl ground for her cost the studio $75,00 In one scene, she and Tyrone Power ena what will probably stand out as being tl spine-tingling scene of the year. Ty knee at her feet, and Rita pulls him up slow by the hair until his lips meet her Zowie! (See June Screenland roto for picture of this scene.)
The love scene with Tyrone Power w; so hot, in fact, that the set was orden closed that day. This is the sort of thir that drives many a Hollywood husbai batty — wondering what goes on in h wife's mind while she is receiving t! kisses of some other man, even if they ai for the benefit of a movie camera.
But this Hollywood husband is differen The evening before the scene was to 1 shot, Eddie rehearsed it with Rita to he' her get it right. "Now honey,'' he sail "when Ty's lips meet yours, give th; kiss all you've got. Do it good. Kiss hii as though you mean it. But, remembe think of me !"
Rita says she did. No wonder. A hu: band like that is worth thinking of!
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