Screenland (May-Oct 1941)

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-to get lighter, milder leaf like this!" says Ray Oglesby, tobacco auctioneer of Winterville, N. C. LISTEN to the bidding at 'most any tobacco auction < — and you'll see right fast that Luckies pay higher prices to get the finer, lighter leaf. Like any smoker, that's the tobacco I want — so naturally, I choose Luckies for my own enjoyment!" Yes, Luckies pay higher prices to get the finer, the lighter, the naturally milder tobaccos. No wonder that with independent tobacco experts — auctioneers, buyers and warehousemen — Luckies are the 2 to 1 favorite over all other brands combined. So smoke the smoke tobacco experts smoke. Next time, ask for Lucky Strike! WITH MEN WHO KNOW TOBACCO BESTIT'S LUCKIES 2 TO 1