Screenland (Nov 1941-Apr 1942)

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LUCKY, LUCKY YOU., if your Smile is Right! Let your smile win you admiration. Help keep it sparkling with Ipana and Massage. Beauty editors agree! Beauty specialists give their approval and men from the days of Adam have endorsed with their eyes and sealed with their vows every single word: "Nothing adds more charm to a girl than a bright, sparkling, appealing smile." Take hope, plain Sue, and take heart. Even if you weren't born to beauty, you can win beauty's rewards. Help your gums to health and bring out your smile's sparkle. Start today with Ipana Tooth Paste and massage. Guard against "Pink Tooth Brush" Play safe! If you ever see a tinge of "pink" on your tooth brush— see your dentist immediately. He may simply tell you your gums have become sensitive because they need more work— work denied them by today's soft, creamy foods. And like many .dentists these days, he may suggest "the healthful stimulation of Ipana and massage." For Ipana Tooth Paste is specially designed not only to clean your teeth to a brilliant lustre but, with massage, to help bring new strength and firmness to your gums. Massage a little extra Ipana onto your gums ever}7 time you clean your teeth. You'll like its clean, freshening taste. And that invigorating "tang" means circulation is quickening in the gum tissues—helping your gums to new firmness. Keep your smile your most appealing asset. Get a tube of Ipana Tooth Paste at your druggist's today. I "A LOVELY SMILE IS MOST IMPORTANT TO BEAUTY!" say heauty editors of 23 out of 24 leading magazines Recently a poll was made among the beauty editots of 24 leading magazines. All but one of these experts said that a woman has no greater charm than a lovely, sparkling smile. They went on to say that "Even a plain girl can be charming, if she has a lovely smile. But without one, the loveliest woman's beauty is dimmed and darkened." IPANA TOOTH PASTE A Product of Bristol-Myers Company SCREENLAND 3