Screenland (Nov 1941-Apr 1942)

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Girl meets Boy— Girl wins Boy Girl guards her Charm with Mum! Keep your Charm your winning asset — prevent underarm odor with Mum! BATTLE OF WORDS "What's one man's poison is another's meat or drink" — or words to that effect — is an old but familiar saw. We refer to it here because your provocative letters clash in viewpoint. That's our meat — the clashing part — and that, also, is what makes this such an interesting world. We like to see a good fight to the finish ! These pages belong exclusively to you to say exactly what you please. The subject, need we add, is limited to the movies.. So go to it, Fans, and may the best man bring home the bacon ! Ten dollars' worth of it for the first prize, $5.00 for the second prize winning letter, and five of $1.00 each. Closing date is the 25th of the month. Please address your letters to Screenland's Fans' Forum, 45 West 45th Street, New York, N. Y. Well, I made the mistake of sitting through one of the Blondic pictures but believe me, I'll never be witness to the "murder" of the role of lovable, inimitable Mac in the coming Tillie pictures ! Yours for keeping funny paper characters where they belong — in the funny papers. GLADYS PETRIE, Seattle, Wash. May I please explode? I have just seen a little floperroo called "Affectionately Yours." And I want to know who is responsible for wasting Merle Oberon's great talent in such fifth rate hokum. Will the guilty party step up and take his punishment like a man? All right. Now listen, sir. Did you ever see a picture called "Wuthering Heights?" Do you remember that death-bed scene with Cathy breaking the audience's as well, as Heathcliffe's heart? Well, whom do you suppose made Cathy come to life on the screen? It was Merle Oberon, of course. And you dare to waste her exquisite beauty and charm in your cheap little comedy ! Never mind, Merle. Here's one adoring fan who will never forget your great performances of the past. And honestly, I can't wait for your newest picture, "Lydia." I just know it's going to be something to sing about. SERENA MOOR, Brooklyn, N. Y. I've often wondered if it would be practicable for the motion picture industry to provide "clearing houses" in a few centrally-located cities in the United States where movie-struck youngsters of both sexes could quickly receive necessary tests to determine their fitness for a screen career. Many of these youngsters could finance themselves for a short testing period nearer their own homes, who could not do so in Hollywood or New York. They could also pay a small fee to cover the actual tests. My social service work throws me with young girls and boys, and I am frequently asked the best way for them to "get in the movies." Many solemnly believe that youth, a pretty face and figure, are all they need to achieve stardom. Mention of the actual hardships involved, does no good. In fact, nothing seems to discourage them. They want to get in the Movies ! Hollywood might discover new talent through this means. Certainly it would do a real service if such a project could be worked out. RUTH J. BUTTNER, Indianapolis, Ind. [Continued on page 13] SOME GIRLS live alone and like it. Others marry their second best choice. But happy Sue nailed the man of her heart's desire and better still, she plans to keep him. Sue knows that personal daintiness is one asset a girl must have. And every day she guards her charm with Mum. She knows that even the most refreshing bath can't prevent risk of underarm odor to come. Mum does. A quick, daily dab under each arm and you know that your daintiness and charm are secure, all day or all evening long. More girls use Mum than any other deodorant. You'll like it, too, for— SPEED— Only 30 seconds to prevent underarm odor for hours! SAFETY— The American Institute of Laundering Seal tells you Mum is harmless to any kind of fabric ... so gende that even after underarm shaving, it won't irritate your skin. LASTING CHARM -Mum keeps underarms fresh— not by stopping perspiration, but by preventing odor. Guard your charmget Mum at your druggist's today. CHARM IS WORTH GUARDING . . . PLAY SAFE WITH MUM! EVEN ON THE BUSIEST DAYS MUM KEEPS UNDERARMS FRESH TO HERSELF: JACK'S FULL OF COMPLIMENTS. MANY THANKS TO MUM FOR GUARDING MY FRESHNESS AND CHARM For Sanitary Napkins More women prefer Mum for this use, too, because it's gentle, safe . . . guards charm. Avoid offending— always use Mum. A Product of Bristol-Myers Company Mum TAKES THE ODOR OUT OF PERSPIRATION SCREENLAND I [