Screenland (Nov 1941-Apr 1942)

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"9-letter word meaning Social Suicide" GOT you stumped, has it? Well, try " again, Buttercup. It's a word you, in particular, ought to know about. Here .we come with a little help . . . and do you need it. Suppose you start with an "H". Now drop in an "A". Next, try an "L", as in "love" — and wouldn't you like a little of that! There! You've made a start. At this point may we suggest an "I". You know, "I" as in "it" — which you haven't got or you wouldn't be sitting at home of a Saturday night doing crossword puzzles. In the next space try a "T". We're getting places. Now an "O". That gives you H-A-L-I-T-O. Only three more letters and you'll have the answer. In that next space slip in an "S" — could stand for "seductive" in your case but for one thing. But let's get on.;; Put in another "I" as in "idea" — which you're going to get in just a second. Now end it up with another "S" and Lady, you've got it. Got what? The answer to your puzzle, and more important still, perhaps the answer to why your dates are so few . . . why boys don't stick around . . . why you're sort of "on the shelf." It's halitosis (bad breath) — the 9-letter word for Social Suicide. Halitosis is the offense that no one overlooks and that anyone may commit at some time or other without realizing it. Of course there's often something you can do about it . . . something you ought to do about it if you want others to like you. To make your breath sweeter, more alluring, less likely to offend, use Listerine Antiseptic . . . every night and every morning, and before any date at which you want to appear at your best. Never . . . never! . . . omit this delightful precaution. Why Listerine Does It While sometimes systemic, the fermentation of tiny food particles on tooth, gum, and mouth surfaces is the major cause of halitosis (bad breath), according to some authorities. Listerine Antiseptic quickly halts such fermentation, then overcomes the odors that fermentation causes. Lambert Pharmacal Co. St. Louis, Mo. Before any engagement let Listerine look after your breath 18 SCREENLAND