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BEAUTY Gets Dowr
to Business
Perc Westmore, ace authority on make-up puts beauty on a pretty but practical basi:
By Courtenay Marvin
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THIS is a strange world today for the girls. They find themselves doing — and with verve and enjoyment, I might add — the unexpected and the unprecedented. A short time ago, we thought more about a portrait evening gown than a uniform. Now we think of both. We never dreamed that speed production of munitions might be our part, or the acquaintance we'd made with the gay little roadster might land us in a truck, or that the love we'd lavished on Fido's hurt paw might lead to a nurse's uniform. But so it goes. And it goes with a fine, high spirit, a new value of the importance of living, and a keen appreciation for good health, as well as a practical appraisement of our own good looks. If ever personal attractiveness had a peak of importance to everyone, this is the day.
For attractiveness has always been of great morale value. Somehow, we naturally assume that the groomed, fresh and shining person is a better worker, a better wife, sweetheart, or friend. If a girl is careless in appearance, we judge her to be that way in other phases of her life.
It was along this trend of thought that Perc Westmore and I spent a lively hour not long ago. Perc is a friendly, genial soul, the kind you like to talk with, and on his favorite subject, good looks, he goes to town in a large way. He knows all the answers, and answers, too, to the beauty problems of the future. However, we concentrated on the down-to-earth situation of the busy bees of the moment. Hair is foremost. I have seen the modern factories for medical supplies. In many, the workers wear white sanitary bandeaux about their permanent curls. The Red Cross girls wear smart caps suggestive of the trench caps of long ago. And as to the girls assigned to auxiliary air forces — well, I gasp with admiration. The uniform does something. It trims off the shoddy look that often results from a careless, unset permanent, make-up used too profusely or with disregard to tone, or clothes thrown on haphazardly. Perc feels that modern life has had a tonic effect on the appearance of many.
For the girl in the cap — and for all girls who wear small hats, notably the back-of-head calot — Perc advises the shorter hair cut. With a good permanent (Please turn to page 58)
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Mill *"*
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Mary Brodel donned overalls, tucked her three-inch bob under a cap, to do a man's job and look pretty while about it. Many girls are doing just this.
Blonde Alexis Smith shows her usual gorgeous pompadour neat and attractive beneath a nurse's cap. Here is a simple, sanitary, sensible arrangement.
Jean Ames recently bobbed her long locks for a rough and ready rendezvous with a truck. She says this economized on hair time but not on style.