Screenland (Nov 1941-Apr 1942)

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Nice Girl Everybody in town liked Ivy. Then behind her back they began to give her a sinister nick-name. It was "Poison Ivy" — and every one knew what it meant but Ivy herself. Slowly but certainly that nasty whispered epigram became her epitaph. Socially she was simply finished. Men no longer sought her company. Too often for her peace of mind she was left out of parties that in the past she could have counted on. People were cool in their attitude and sometimes dropped her without a word of explanation. Hurt and puzzled, she sought for an answer but found none; people with that sort of trouble* rarely do. Few things are as fatal to friendship, popularity, and romance, as a case of *halitosis (bad breath), yet anyone may be guilty at some time or other — without realizing it. That's the insidious thing about this offensive condition. Consider yourself. How do you know that at this very moment your breath is not on the offensive side? How foolish to guess ... to take needless chances! Why not let Listerine Antiseptic help you. It's a wonderful antiseptic and deodorant, you know. While the condition is sometimes systemic, food fermentation in the mouth is the major cause of bad breath according to some authorities. Listerine quickly halts this fermentation and makes your breath sweeter and purer. Simply use Listerine Antiseptic night and morning and between times before social and business engagements at which you would like to appear at your best. If you want others to like you, never, never omit this delightful precaution. Lambert Pharmacal Co. St. Louis, Mo. 1 Before all business and social engagements let LISTERINE take care of your breath 18 • SCREENLAND