Screenland (May-Oct 1942)

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JVOWS ALL YOU'VE LOOKED FOR IJV A LIPSTICK AN ANNOUNCEMENT Head of the House of Tangee, Makers of the World's Most Famous Lipsticks Are tou one of the thousands of ±\_ women who have longed for a lipstick with a softer, glossier sheen ...an alluring satin-finish? A lipstick, not too dry— yet not too moist... that strokes on so easily, so smoothly, it almost applies itself? A lipstick that stays on — I really mean stays on? After two years of almost ceaseless effort to blend all these qualities into a single lipstick, we, at Tangee, are happy to offer you our new and exclusive Tangee satin-finish! satin-finish, we believe, is the most important announcement Tangee has made in years, satinfinish means that you now may have — not only Tangee's gloriously clear shades that blend so perfectly with your complexion ; not only the famous Tangee cream base that feels so soothing to your lips — but the exquisite grooming of a SATIN-FINISH that lasts for hours and hours. So whichever shade you like best —whether it's Tangee Natural, the lipstick that changes on your lips to produce your own most becoming color —or the more brilliant Tangee Theatrical Red— or Tangee Red-Red, the rarest, loveliest red of them all . . . each now flatters your lips with a new and alluring Satin-Finish. TANGEE RED-RED ..."Harest Loveliest Red of Them All."... harmonizes with all fashion colors. TANGEE THEATRICAL RED . . ."The Brilliant Scarlet Lipstick Shade.". . . always flattering. TANGEE NATURAL ...Orange in the stick, changes to produce your own most becoming shade of blush rose on the lips. TANGEE WITH THE NEW SATIN-FINISH "A company that has pleased the women of America with over 100 million lipsticks can't help but learn every possible lipstick requirement," says Constance Luft Huhn, head of the House of Tangee. "We've listened eagerly and patiently to thousands of suggestions and comments — yes, and criticisms, too. And we are constantly seeking to improve our. Tangee — to give it exactly those qualities you tell us you want in a lipstick. That is how our new and exclusive satin-finish was created. You wanted it— we produced it!"