Screenland (May-Oct 1942)

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Beauty/^ tL hum. / Give your skin Ivory "babycare," doctors recommend Help yourself to a fresh complexion . . . to go with your new spring clothes. Use as your model of skin perfection the Loveliest Complexion in all the world . . . baby's own! Do as you do for baby . . . take doctors' beauty advice! Give your skin, too, the gentle daily care of New "Velvet-Suds" Ivory Soap . . . now milder and faster-lathering than ever! What finer beauty-care could your complexion have than that advised by doctors for baby's lovely skin? ■sr ymi/i ,i£m SPRING FRESH a? \ Avoid WINTER-DRIED "flakiness" Help bring spring's bloom to your skin by "babying" it this way every night: With New Ivory's creamy, quick lather (lukewarm, never hot!) gently massage your skin upward, following facial contours. Warm rinse. Pat dry. Since your skin is "winter-dried" apply lightly a little cold cream. Avoid OILY-SKIN drabness Since oily skins tend to hold dirt, give yours this thorough springcleansing each night and morning: Work up a cleansing-mask of quick, thick Ivory lather on your face. Then scrub with a washcloth. Rinse. Repeat Ivory-mask cleansing. Warm rinse, then cold. Let New Ivory be spring to your beauty! I'M MOSTLY COMPLEXION — To help keep my sensitive skin perfect, Doctor recommends New Ivory Soap. It's an improved Ivory — milder than ever, and contains no dye, medication, or strong perfume that might be irritating. ENJOY "BABY-CARE" ALL OVER! Sink back into a caressing sea of "velvet suds" that quickly creams off your big white floating Ivory I cake. Every pore responds to gentle Ivory! Then you step out to untroubled sleep . . . and waken with "Spring-Fresh" beauty! SOAP 9944/ioo% PURE IT FLOATS Beauty-care . . . use New A c/( 'el >)t ((l) Ivory REG. U. S. PAT. PROCTER & GAMBLE