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Keep your smile bright . . . but
DO N'T WASTE PEPSODENT
An overwhelming number of boys in uniform have made Pepsodent their first choice . . . they are taking nearly one-fourth of all the Pepsodent we make.
Civilian demand, too, is the greatest ever.
But, wartime restrictions keep us from making more.
And so . . . we urge you: Don't hoard Pepsodent. Use it sparingly. If you help save enough for others . . . there will be enough for you.
DON'T RUB — Dab moist brush in powder. This way all the powder is picked up by the brush. Always measure out powder for small children.
DON'T USE more tooth paste than you need. About three-quarters of an inch is enough. Pepsodent multiplies itself into a rich lather.
DONT USE a worn or wilted brush. Keep new ones efficient by hanging them up to dry. Bristles stay firmer, last longer this way.
DON'T SQUEEZE tube carelessly. Roll it evenly from bottom. Replace cap. Save empty tube to exchange when you buy paste again.
DONT BLAME your druggist if he has to disappoint you the first time you ask for Pepsodent. He will have it for you in a few days.
DONT POUR Pepsodent powder on your brush. Pour it into the cupped palm of your hand. Enough to cover a 5-cent piece is plenty.
REMEMBER...
only a little Pepsodent is needed to make your teeth bright, your smile sparkle, because Pepsodent's exclusive formula contains patented ingredients recognized among the safest and most efficient known to dental science. So . . . keep your teeth bright . . . but don't waste Pepsodent. Help save enough for others . . . and there will be enough for you.
SCREENLAND
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