Screenland (Nov 1942-Apr 1943)

Make it suitable to wear with the trimness of the new, tailored air in clothes. You should, and can have a lovely complexion, one that suits you beautifully! You will want to give it intelligent daily care, first to keep it as sweet as it is. Then, you will want to repair any damage that has been done by carelessness in the past by wrong things done or just by the ticking off of minutes by the clock. Then, you will want to know what to avoid doing. The clear young skin, such as Rita Hayworth's, needs just a little attention to keep it lovely. But it needs that attention regularly. You may want to experiment to find exactly the cream for you. Perhaps it will be a cold cream; perhaps one of those allpurpose creams that you find soften and smooth your skin at the same time that they keep it clean; ones that, in addition, help smooth out any fine lines before they have a chance to become permanent. Some one-cream girls even use their pet cream for a very light foundation before powder but you will find, we think, that it pays to have a foundation cream for this special purpose. These "Twenty-ish skins," such as Rita's or Ann Sothern's can, in strict economy, get along with a minimum of creams. But this means more care than ordinarily must be used in choosing them. The word lanolin crops up more and more frequently today as an ingredient in the making of creams. This is the substance which seems to have an uncanny way of "smoothing" the skin. Some people think it penetrates the pores, others that it softens the surface skin only. Whatever it does the effect is the same : a smoother, softer look. If your skin is inclined to be dry it is more in need of a cleansing cream with this precious smoothing quality than the young skin inclined to be oily. A liquefying cream for cleansing does the job well for the oily skin. Both types are available, and the well-trained sales girl in your favorite drug or department store can help you make your selection. The over-thirty complexion needs more care. And don't let the lovely old lady of eighty-six with the perfect skin who "never put anything on it" fool you ! There are such skins just as there are people who live to be one hundred and three, but they are not usual. Qeansing cream of course is basic, for beauty is built on cleanliness ; but there are other essential creams. Every "over-thirty" skin needs one of these specially made rich creams to guard against the wrinkles into which laughter lines grow. Speaking of laughter lines and the delicate area around the eyes — there are eye creams made with just this in mind. These are unusually very rich and very pure creams, highly concentrated, unperfumed, put up in small jars. Use them only around the eyes, for economy's sake. In addition to smoothing down, the "overthirty" skin needs pepping up. This should be done by using a stimulating lotion or a stimulating cream. If a stimulating cream is your choice spread it on in a thin film, and if it smarts and tingles a bit, that's fine! This tingling means it is doing the job it is supposed to do on your skin. Be careful to avoid coming close to your eyes with it. A good idea is to spread on your eye cream before using the stimulating one. This keeps the stimulating cream away from the sensitive area. . Another type of cream whose importance is being more and more recognized is the foundation cream. The point to remember about it is that it is so much more than just a foundation for powder. True, it makes your make-up last longer, go on smoother, look better; but it actually protects your skin. The best foundation creams {Please turn to page 69) GUIDE TO GLAMOR For that winning smooth look, choose all your beauty accessories with forethought and care Revlon turns match-maker with clever lipstick and nail polish ensembles. WHAT is it about a girl's hands that makes them such a barometer of morale ? Perhaps it is that they are right under our eyes all the time. You can't really get out of sight of them, unless of course you keep your hands behind you or sit on them, which slows things up considerably. THAT is why these days when we need to keep our spirits up, a manicure with good polish, the kind that stays by without needing to be renewed too often, assumes such importance. Hands should always look wellgroomed and tidy. A TRICK of the moment, beloved of the stars, is the matching of lips and fingertips ; and to take the gamble out of it, Revlon has attractive plastic case lipsticks to match its smartest shades. The color to see is Revlon's superb Mrs. Miniver Rose, a full-blown rose-red to make hands appear whiter, lovelier than they have ever been. More conservative is another popular Revlon shade, Windsor, delicate as baby ribbon. For evening sophistication try Raven Red, a rich, black-red that sparkles like rubies on your fingertips. And remember, if you want that smooth as silk look, always match your lipstick and nail polish. PICTURED below is Jergens Twin Makeup, the exciting new velvet make-up cake with matching face-powder ! This is the beauty news from the makers of the famous Jergens Lotion. It is a combination package containing a Velvet Make-up cake fitted snugly into the top of Jergens Face Powder. You may select your own powder shade from five fashion-right skin tones. IIGHTLY sponged on, Velvet Make-up I— cake leaves the skin looking smoother "Jergens Twin Make-up" is a neat new trick with powder and make-up cake. Advance suggestions for Easter and Mother's Day shown by Irresistible. because it helps hide tiny blemishes. Followed by a filmy dusting of face powder in a shade specially blended to harmonize with the make-up cake, it gives the face a dewy freshness. It is not only a protection against dust and grime but all day make-up insurance you'll be very glad to have. NOW, that we have Spring on our minds with Easter and Mother's Day looming up in the foreground, it is time to lay plans for amusing little presents to send as greetings these special days. You want to make a choice, of course, and Irresistible has an exciting array of gay packages to select from. For Easter both Blue Waltz and Irresistible perfume have bunnies on the yellow and green packages. For Mother's Day the design is a lacy frou-frou one. red, blue and white with carnations. It is really quite charming. She'll like the fragrance and it will serve as a reminder of your thoughtfulness for her, long after the anniversary is past. ■