Screenland (May 1943-Oct 1944)

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fou bet I am! It's the soap that leaves skin SWEET" "I love the way my daily Lux Soap beauty bath leaves my skin flower-fresh, delicately perfumed/' says charming Paulette Goddard. "It makes daintiness sure." Screen stars know if a girl isn't dainty, no other charm counts. They depend on Lux Toilet Soap's creamy ACTIVE | lather that removes every trace of dust and dirt — leaves skin feeling satiny-smooth and soft. Try this fragrant luxurious beauty bath ! Charming Star of Paramount'* 'STANDING ROOM ONLY' YOU can be sure of daintiness, the charm that men adore. A daily Lux Toilet Soap beauty bath leaves your skin fresh and sweet— perfumed with a delicate flowerlike fragrance. DON'T WASTE SOAP It's patriotic to help save soap. Use only what you need. Don't let your cake of Lux Toilet Soap stand in water. After using, place it in a dry soap dish. Moisten last sliver and press against new cake. Toilet Soap L A S T S... It's hard-milled! 9ocffof/0 Screen £farz use /t SCREENLAND 61