Screenland (Nov 1945-Oct 1946)

This is the way that Gloria gets ready for the weekly shampoo which is so important. A daily massage stimulates the scalp and helps give her hair that bright, shining look. Every night and morning a thorough brushing helps keep hair clean, with sheen and luster. Gloria believes pretty hair is definitely worth the little trouble it takes They call her Glorious Gloria, this pretty starlet featured in M-G-M pictures. By Josephine Felts WHETHER or not your hair is your loveliest feature to begin with, it is the one about which you can do the most. It is also the beauty men notice first when meeting a new girl. Gloria Grahame's hair is beautiful. Anybody can see that at a glance. But you would be surprised how uninteresting and dull the brightest hair can become if it is neglected. Yes, even Gloria's. Gloria cares for her own hair. She has worked out a special quick method, for you know how hard it is to get appointments at your hairdresser these days. She likes to be able to do hers in short order. In the first place your hair need not be heavily thick in order to be pretty. In fact if it is too thick it is hard to handle, certainly it takes much longer to dry. So Gloria keeps hers thinned. She has this done by an expert so that it looks thick and soft, but is light and easy to arrange. Her shampoo is over quickly. But before she begins to wash it with one of the specially prepared soap or soapless shampoos she brushes it thoroughly to loosen soil and to stimulate the scalp. A gentle massage with firm fingers does a world of good. Your shampoo itself can be over quickly: thick suds, rinse ; suds again, rinse ; suds once more. Rinse and rinse and rinse ! It is in the rinsing that you show special skill. Be sure to get all that soap out. For if you don't the deposit left on your hair will reach out and catch every speck of dust in the atmosphere. It will cloud up and dull your hair immediately. One of the questions most frequently asked, is, "How often should I shampoo my hair?" There isn't any definite answer; for it depends on your own individual hair problem. Many stars find that they have to shampoo once each week in order to keep their hair lustrous and shining. Others find that once every two weeks is sufficient. Then, too, the same head of hair will differ. Sometimes it will become oily more quickly than at other times. No one can say just why this is. It may be a matter of general health and it may be diet. Seen under the microscope the hairs of even the same head may be different in thickness! You know of course that shampooing is not the only thing you do to keep your hair clean. Every time you brush it, you take out a great deal of soil. This is one of the reasons a morning and evening brushing is so important to shining hair. Don't forget that little piece of cheesecloth put over your brush to take out the worst of the soil and dirt. This is a sanitary measure which saves your brush and helps keep it clean. Almost everyone has a hair problem. What is yours? Is your hair too dry? Then be sure to use a hot oil treatment before shampooing ; wash your hair about once a fortnight ; rub in a good tonic for dry hair ; brush it well and frequently, and massage the scalp thoroughly before your shampoo. Massage helps stimulate the little oil glands, makes them function more regularly. And dry-haired girls, please note: brilliantine gives life and body to your hair especially that first twenty-four hours after washing. 18 Screen land