Screenland (Jan–Jun 1948)

"This is another picture that combines entertainment and enlightenment," he told us. "It will be based on the court trials of spy rings in Canada and the United States which sought to steal the atomic bomb secrets. It will be a highly dramatic expose, calling attention to one of the grave threats to democracy. We are filming it along the same documentary lines which made 'The House on 92nd Street,' 'Boomerang' and other such pictures a success." Like most veteran producers, however, Zanuck can point out to critics of Hollywood that a man who makes pictures with a sincere desire to serve the public has to take one gamble after another. He took his biggest one back in 1928, along with Jack Warner. At that time Warner Brothers had been working on the idea of injecting music and songs into their pictures, mostly short subjects, when Warner asked Zanuck to make a longer musical picture, "The Jazz Singer," starring Al Jolson. The first plan was to have only songs, but Zanuck slipped in bits of dialogue as the picture was under way. This, you will recall, was the birth of talking pictures. Probably the greatest reason why men like Zanuck, Harry Cohn, Louis B. Mayer and other studio heads don't spend much time trying to answer the barbs tossed at Hollywood, is that they don't believe the public falls for most of the criticism leveled at film people. If there is one thing of which movie-makers are convinced, it is that the public is not a collection of dumbbells. This, more than anything, is the reason why producers tread with such caution when they select a property for filming. They are certain the public knows what it wants, according to Zanuck, and they never kid themselves otherwise. By the same reasoning, though, they also believe that the public can make discoveries for itself. And that's the cue studios follow when they try something different. Because the public does buy Hollywood's product consistently enough to make the film business the nation's fifth largest industry, Zanuck and his fellow producers feel sure that they are making an honest effort to please theatergoers. This also indicates to Zanuck, at least, that the ■ large percentage of the public is not too respectful of people outside the industry who spend their time taking pot shots at those who provide their entertainment. "I can give you a very simple reason why I know the public is hep and doesn't pay too much attention to our critics," he told us in conclusion. "You can put on the greatest publicity and advertising campaign in the world for a picture, and you may be able to bring the people in for about three days. But after that you are on your own. "If the theater audiences don't like a film and feel it is over-sold, don't worry. They will get the word around. The public knows! And it is also aware that we couldn't turn out the tremendous number of pictures we do if we didn't spend our time at hard work in Hollywood— and not playing, as some Hollywood critics would have them believe." Love-quiz . For Married Folks Only WHY DOES HE PULL AWAY FROM HER TOUCH? A. If her husband avoids her "love pats". . . caresses . . . the answer may lie in her neglect of intimate feminine daintiness. Q. Could this neglect kill married romance? A. Yes. Properfeminine hygiene is necessary for complete womanly charm. That's why many doctors so often recommend "Lysol" brand disinfectant — for effective douching. Q. Why "Lysol," instead of some other disinfectant? A. Because "Lysol" is a proved germ and odor killer. Unlike many less dependable preparations, potent, reliable "Lysol" kills all germs it contacts. Q. And what about using salt or soda ... or other homemade douching solutions? A. No weak, makeshift solution can begin to compare with "Lysol's" proved efficiency in contact with organic matter. LET "LYSOL" help you keep the wholesome, complete daintiness so important to married happiness. Always use "Lysol" in the douche. Check these facts with your doctor Many doctors recommend "Lysol," in the proper solution, for Feminine Hygiene. Non-caustic, gentle, "Lysol" is non-injurious to delicate membrane. Its clean, antiseptic aroma quickly disappears. Highly concentrated, "Lysol" is economical in solution. Follow easy directions for correct douching solution. For Feminine Hygiene— always use FREE BOOKLET! Learn the truth about intimate hygiene and its important role in married happiness. Mail this coupon to Lehn & Fink, Dept. S.-482, 192 Bloomfield Avenue, Bloomfield, N. J., for frankly informing FREE bookie). NAME_ STREET. CITY_ -STATE. [ roduclof Lehn & Fink Products Corp. SCREENLAND C7