Screenland (Jul-Dec 1948)

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ARTISTIC CARD CO. 439 WAY ST., ELM IRA, N. Y. At the same time it's their business to look smart. They want people to notice them. In fact it's human nature to feel that way. Even an actress is apt to move within the same circle. When her friends ask. "What are you going to wear tonight?" she doesn't want to say, ''Oh, my old black velvet." At least she doesn't if she's smart. She'll try to change that dress. The easiest thing is to put on another necklace. But I think you can also use actual dressmaking ideas. It's like a word game . . how many words can you make out of the word "Hollywood"? How many dresses out of one? This is particularly true of young starlets who have to go to a certain number of previews, openings, and press parties. They can't let people say, "There's Mary Smith in the same black velvet dress." They don't usually have unlimited funds for an extensive wardrobe, so they have to use ideas instead of money. Fall Colors will include lighter shades this year. Winter no longer demands black, except perhaps in New York or London. There is a great mass of humanity who look good, and feel good in light colors and they'll be wearing them this year. Winter white will be good. Smoke grey, a soft, pale shade, will also be very popular. Winter Revivals will bring back the hostess gown. Any career girl, even if her day's work consists of dreary filing of papers, will get the same feel of pampered luxury as a star, when she has dinner at home in a pretty hostess gown. It's good for the morale to know you look nice at home . . it's refreshing and relaxing to go from the files to the femme fatale look. The hostess gown worn by Ilka Chase in Paramount's "Tatlock's Millions" is a simple and effective design in brown and white print challis with a brown taffeta lining and cummerbund. Say It With Sashes and also with cummerbunds, the wrapped -around sash. The "between world" is where the skirt and blouse meet. It's often a designer's dilemma. So now that it's smart to wear sashes . . gay leather belts and cummerbunds . . wear them! Mona Freeman, with a black velveteen skirt and black jersey top, wears a cummerbund wrapping of tourquoise blue and flashing geranium pink jersey. Gail Russell likes to wear plaid wool skirts and sweaters. For that smart touch she wraps her waistline with three strips of suede in brilliant colors. Slars In The Sky have more clothes problems than most women who fly across the country. Stars must have an ample wardrobe for personal appearances and all that. Maureen O'Sullivan worked it out cleverly when she flew to Ireland. She took two black taffeta dresses . . one short for day and one long for evening. She also took plenty of changeable ideas. She did it with color, with blouses and with sashes. Pale pink blouses took the place of the taffeta top for evening . . and crisp white ones made lovely day changes. She took sashes of bright green and sashes with jewel trimming. Her one jacket was Victorian, with enormous puffed sleeves. Incidentally, when Maureen packed, she put all her sashes inside of those sleeves. Gloves Can Glorify a costume, and they are in my opinion, more important than a hat. I'm a great believer in cotton gloves. You can buy the short colored cottons in the stores for very little money now, so you don't have to fuss with dyes to get the right color note. And little white cotton gloves . . I'd advise every career girl to invest in a stack of them so that she always has a fresh pair to put sparkle into her costume. The Hood Is Good I think that with this new feeling of femininity, even the career and the campus girls will wear hoods. The stores are showing new sweaters with hoods attached, and it's a neat trick to put different colored scarves inside the hoods, to accent a color scheme. For Thut Smart Look the young Hollywood players are buying twin scarves . . perhaps one in pink polka dot and one in green. They tie one around their hair and the other around the wrist or waist. They're using black or dark green velveteen scarfsquares and draping them like a bustle. They,re Wearing * smocks again. Not the utility overgarment but little numbers that are new. They are styled along similar lines of the old type smock, but they have precise slits on eacli side, and belts either across the front, back, or all around. Veronica Lake has one in black lace and she wears it over slim-skirted light-toned dresses. Fall And Winter Fashions will carry plenty of "back interest." This includes buttons down the back, sashes, bows, bustles, etc. So turn your sweaters around, keep an eye out for bright sashes and remember you can add a bustle to any simple dress by draping a big square scarf. Young Girls who work either in an office or in the campus library, are expressing their clothes ideas with more ingenuity now. If they want to pin their necklace at their waistline, they do it. And why not? Barbara Stanwyck fastens to a plain gold chain, all kinds of jewelry odds-and-ends, and wears it at her belt. Save the stray earrings, the extra stud or button, the odd coin, the charms, and let them all dangle from the chain in mad confusion. If the stars seek fashion ideas for distinction, every young girl needs them for that and economy, too. 66 SCREKNLAND