Screenland (Jul-Dec 1948)

"One day she said, 'I'll never get married, because I don't want any bosses.' "Dale said gently, 'Well, honey, you'll have a boss anvvvhere you go through life.' "Regardless of what kind of school the children go to eventually, we'll send them to public school for a few years. That's so they will meet not only the children of wealthy parents but all kinds of youngsters. We want them to learn to live with all kinds of people and never to acquire any taint of snobbishness." Roy has loved children all his life, and so the children are an important part of all his plans. In fact, his feeling about children is so intense that he has never missed a chance to help any child who npeded help. Once when an eight-yearold boy, Dennis Rogers, was in the Los Angeles Hospital as the result of an automobile accident, and was going blind, he told a nurse that more than anything else in the world, he wanted a Roy Rogers cowboy shirt and boots. Roy heard about it. He didn't simply send the shirt and boots and let it go at that. Instead he went down to the hospital himself, bringing them with him. The boy recognized Roy's voice, was thrilled, and with groping hands, fondled his idol's face. Then he touched the cherished gifts which he had wanted and dreamed about. With the help of Roy, he got dressed in the outfit. Part of Roy's ten-year plan takes in not only the future of his own children but the future of children all over America. In honor of Roy, groups known as the Roy Rogers Riders have been built up all over the country. These are boys who admire the cowboy star, and write in for his photograph. Aware of the fact that a Western hero has a great deal of influence on youngsters, Roy worked out a set of rules that any boy would be the better for following. These may later be published in book form especially for young people, but Screenland has the privilege of bringing these rules to your youngsters for the first time in any magazine. "Roy Rogers Riders are right with these rules. Study them and obey them to be a member in good standing of the Roy Rogers Riders," says Roy. 1. Right to be courteous and polite. 2. Right to be prompt — make it a must to be on time. 3. Right to obey your parents and persons older than you. 4. Right to eat all your food — wrong to waste it. 5. Right to always tell the truth. 6. Right to be brave — wrong to take chances. 7. Right to love our flag and our country. 8. Right to study hard and learn all you can. 9. Right to be kind to animals and care for them. 10. Right to protect the weak and help the poor. In any ten-year plan of Roy's, his horse Trigger necessarily has to figure. Trigger has been an important part of Roy's career, and Roy himself told me that his favorite picture was one which glorified Trigger, "My Pal Trigger." "If Trigger is still in good health for the next ten years, I shall keep him and use him in my pictures," Roy promised. "He's now fifteen. Many palominos are fine till they're thirty. I hope that will be true of Trigger. "If anything should happen to Trigger, I have two-year-old Trigger Jr., one of Trigger's colts — and he's out of this world. He already knows a good share of Trigger's tricks." In addition to his movie plans, Roy has merchandising tie-ups which will also help take care of his wife and the three children around whom he has built his life and his hopes for happiness. For the past five years his business agents and Roy himself have been selecting things with which they could be proud to have the name "Roy Rogers" associated. Merchandise has included shirts, blue-jeans, gun holsters, dolls, sportswear, rings, leather jackets, slacks, belts, wallets, lassos and spurs and many other objects associated with the West and with Roy. He himself takes an active part in supervising the selection of the designs for these, and is associated with the actual manufacture of the lassos and spurs. Once, Roy decided to have a cowboy suit made in miniature for his son Dusty — a tiny duplicate of his own suits. A photograph of this suit attracted the attention of a manufacturer who sought and obtained permission to have the suit duplicated for merchandising. Roy, of course, gets a percentage of all such sales. The three Rogers children are proud of their own Roy Rogers suits and dolls. Dusty has the Roy Rogers doll, Cheryl the Trigger doll, Linda the Dale Evans doll. Who was to get which doll was decided by placing the names of the dolls on slips of paper and drawing lots. Few women have ever pitched in as unselfishly as Dale has in getting the Rogers household organized. When the children asked her what to call her, she said, "You may call me Mother or Dale, whichever you feel like." Regardless of what they call her — so far it's been Dale — she has been a true mother to all three children. The room selected for the two girls has sixteen windows. Roy and Dale once worked till midnight putting up the valances and hanging the tissue gingham curtains on all the windows. When their job was finished, they looked the room over and sighed a little. "This place," said Roy, "is beginning to look like home, honey." And as a very tired Dale crept into his arms, she was as happy as though he had just pinned a medal on her for unusual bravery in action. Which, come to think of it, wouldn't be a bad idea. For any woman who can slep into a disorganized household with three motherless children and in a few months build their lives around a new home and help them solve all their problems— and at the same time help her ambitious husband carry out his farreaching plans — ought to have a medal pinned on her. Regain youthful loveliness this easy way "Friends say I look 10 years younger," report many women using famous Kathryn Murray 5-Minule way to beauty. 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N.Wayne Ave., Desk AD-22, CHICAGO 14, ILL. Screenland 73