Screenland (Sept 1922–Feb 1923)

4 Hajy*** SCREENLAND The Price You Pay For dingy film on teeth Let us show you by a ten-day test how combating film in this new way .beautifies the teeth Now your teeth are coated with a viscous film. You can feel it with your tongue. It clings to teeth, enters crevices and stays. It forms the basis of fixed cloudy coats. That film resists the tooth brush. No ordinary tooth paste can effectively combat it. That is why so many well-brushed teeth discolor and decay. Keeps teeth dingy Film absorbs stains, making the teeth look dingy. Film is the basis of tartar. It holds food substance which ferments and forms acids. It holds the acids in contact with the teeth to cause decay. Millions of germs breed in it. They, with tartar, are the chief cause of pyorrhea. Thus most tooth troubles are now traced to film. And, despite the tooth brush, they have constantly increased. Attack it daily Careful people have this film removed twice yearly by their dentists. But the need is for a daily film combatant. Now dental science, after long research, has found two ways to fight film. Able authorities have proved their efficiency. A new-type tooth paste has been perfected to comply with modern requirements. The name is Pepsodent. These two film combatants are embodied in it, to fight the film twice daily. Two other effects Pepsodent also multiplies the starch digestant in saliva. That is there to digest starch deposits which otherwise may ciing and form acids. It multiplies the alklaninity of the saliva. That is Nature's neutralizer for acids which cause decay. Thus every use gives multiplied effect to Nature's tooth-protecting agents in the mouth. Modern authorities consider that essential. Millions employ it Millions of people now use Pepsodent, largely by dental advice. The results are seen everywhere — in glistening teeth. Once see its effects and you will adopt it too. You will always want the whiter, cleaner, safer teeth you see. Make this test and watch the changes that it brings. Cut out the coupon now. REG. U.S. ■ The New-Day Dentifrice Endorsed by modern authorities and now advised by leading dentists nearly all the world over. All druggists supply the large tubes. 10-DAY TUBE FREE 830 THE PEPSODENT COMPANY, Dept. 894, 1104 S. Wabash Ave., Chicago, III. Mail 10-day tube of Pepsodent to ONLY ONE TUBE TO A FAMILY Tomorrow WITH APOLOGIES TO NO ONE— (Copyright, 1922) The pioneers of the Motion Pictures have become its leading exponents. But the great minds of Tomorrow will teach us that which we now fondly term an Art is but a thin veneer concealing elemental crudities. Griffith, master of Today, approached the fourth dimension of feeling in Way Down East by flashing four smashing transitions in as many successive scenes. Then he relapsed into burlesque that reeked of the clown ring. Sorrow, humor, sin and love were whiplashed across the screen in showing the guests at the squire's party. The descent into buffoonery were the incidents of Hi Holler's broken egg and a kicked spinster. CrAFT parades as Art, Today. King Vidor, a script boy seven years ago, played film chords with divinity and became a producer. C. B. DeMille mingled the skill of stage carpenters and dressmakers no better than less ambitious chefs mixed salad dressings. Von Stroheim used the shellgame trick and outguessed us by showing the depravity of respectability. Rex Ingram, loved-inspired, subsided like a fatigued dervish after his Four Horsemen. Charles Ray gave us the title-less The 01' Swimmin Hole and since the plunge all efforts to resuscitate him from mediocrity have failed. Success of the great spectacles belongs to landscape architects and nimble cameramen deserve the dubious credit when Mack Sennett occasionally invades polite entertainment. The screen is groping toward Art, but it rarely grasps it. Wi HEN it is said that the Motion Picture embodies all of the Arts it is meant that the literary art of the author, the dramatic art of the scenarist and director, the histrionic art of the actor and the fine arts of the technical director and of the photographer are combined in one product. In addition, tempo, an element of music, is occasionally contained. Art is an original pattern woven in the cloth of beauty. Craft is the application of the principles of artistic construction. The artist designs, creates. The craftsman applies the artistic creation. An artist may be a craftsman and a craftsman may conceive and thus be an artist, but Craft is never Art. Entered as second-class matter at the post* office at San Francisco, California.