Screenland (Sept 1922–Feb 1923)

What Is the TITLE of This PICTURE? $200 in CASH PRIZES $200 For the Eight Best Titles Non-subscribing contestants for the title contest may win : First Prize $10.00 Second " 5.00 Third " 2.00 Fourth " 1.00 If you send in with your answer one dollar for a six-month trial subscription to SCREENLAND, you may win : First Grand Prize $100.00 Second " " 50.00 Third " " 25.00 Fourth " " 10.00 SET YOUR BRAIN AWORKING! You have a good line! What does this picture, posed by Shannon Day, suggest to you? Write out your suggestions for a clever title to this picture — as many as you choose, on separate sheets of paper— and mail them in to the contest editor. Be sure your name and address are on each sheet. Envelopes should contain nothing but your address and your titles, unless you wish to compete for the GRAND PRIZES, headed by a first prize of $100. To be eligible for these big, worth-while prizes, enclose a one-dollar bill or money-order or your personal check with your title suggestions. The titles to the picture shown above may be original, or may be quoted from some well-known author. It should not contain more than 20 words. "Brevity is the soul of wit.'' Make your titles short and snappy. The contest will appear in four more issues of SCREENLAND and will close on Mav 1. 1923. The winning titles will be selected by members of SCREENLAND'S staff and their decision will be final. The winners will be announced as soon as possible after the closing of the contest and checks will be mailed to the winners simultaneously with the announcement of the award. If duplicates arc received for any winning answer, both contestants will receive full prizes. Members of SCREENLAND'S staff are not eligible for this contest. I SCKEENLAND TITLE CONTEST EDITOR, 22.3, Hollywood, California. This subscription, for the next six issues of SCREENLAND, for which I enclose one dollar, entitles me to compete for the grand prize offer in SCREENLAND. The titles I submit for the photograph of Shannon Day are enclosed herewith. Name . Address City State. Every contestant who sends | in a subscription to this contest | will receive an autographed pho . tograph of the lovely model for I the title picture. Miss Shannon I Day, as reproduced above. At I tach your dollar to your title | and send it in TODAY, with the ■ attached coupon. Tomorrow Illusions A Star That Murdered A Public Trust WITH APOLOGIES TO NO ONE (Copyright, 1922) Illu SION is a precious thing. Realities crowd our lives, hem us in, keep our feet stuck in the clay. On the wings of Illusion we fly into the Land of Things As We Would Like Them to Be. The greatest creator of illusions in our everyday existence is the Motion Picture. The screen star of Tomorrow will realize the debt he owes to his public as a creator of illusions. A STAR may simply slip gradually off the pedestal erected for him by an adoring public, without creating much excitement. But sometimes the star commits a great crime, and the public in shocked sorrow has to hurl him from the heights. This crime is the murdering of the public's illusions, the unpardonable sin. E MAY say that the stars have a right to their private lives; that they are not the custodians of the morals of their public. But the larger viewpoint is that if the star accepts stardom, with all that it implies, he has no right to betray the trust which the public places in him. A) .NOTHER star has shot high in the firmament of public adulation — and fallen. For years his name has been a synonym for debonair masculine charm. His fresh boyishness is enshrined in millions of feminine hearts, not doing them any harm, but rather making up to them for the emptiness of their own lives. T HAT star has two great crimes to answer for. He has killed himself (as a star), and he has killed the illusions of the public, which is worse. The public has watched with incredulous hurt the slow breaking-down of that magnificent physique; has watched the dulling eye, the drooping mouth, the world-weariness stamped on the whole face and figure of this one-time apostle of romantic youth. The star, ill now, has reached the end of the labyrinthine maze of fame and popularity. He is standing now in the innermost chamber, face to face with the gargoyle of Public Death. Entered as second-class matter at the postoffice at San Francisco, California.