Screenland (Sept 1922–Feb 1923)

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The name that earned fame through thousands of hours of wonderful entertainment 'TT'HE name that means better pictures to the people who see pictures for entertainment and the people who exhibit pictures for a living. Not founded on just a few successes but on more than a thousand, over years. Successes such as the great pictures of Paramount's famous 41 released during the past six months — "Manslaughter," "Blood and Sand," "TheOld Homestead," "To Have and To Hold," "Back Home and Broke," "Clarence," "The World's Applause." Today no good theatre will make up its program until it knows what Paramount has in store. And what Paramount has in store for 1923 outshines anything in the past! Back of the name and the fame are an intense ideal and much the largest organization in the industry. An ideal expressed by high standards of production in every Paramount Picture — an organization unique in power, finance and personnel, — and yet, you may miss the benefits unless you choose your pictures by the brand nam e Paramount ! An unromantic thing, perhaps, but what thrilling results it ensures! FAMOUS PLAYERS LASKY CORPORATION AOOLPH ZUKOR President 1*6 -nlw YOnK arv W (Paramount (Pictures If it's a Paramount Picture it's the best show in town / $10 for the best answer to "Which Advertisement in This Issue of Screenland Appeals to You Most— and Why?"