Screenland (Sept 1922–Feb 1923)

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Along Hollywood's Adolph Zukor, president of Famous PlayersLasky Corp., said, upon stepping off the train on the occasion of his recent visit to Los Angeles, "The Southland is God's own country. Would that I could make my home in this wonderful climate always." Formula by courtesy Los Angeles Chamber op Comjiecce Rodolph Valentino attributes his lithe grace to his military training in the Italian carabineri. This photograph v/as taken when he was a corporal in the famous Vermicelli Guards. Count De Roche (a Parisian importation) touted by Famous Players-Lasky as a rival to Valentino. The Count seems here to have little of the lure that characterizes "The Perfect Lover," on the other side of this page. The film capital turns out en masse tc witness the annual New Year's Day football game at Pasadena. See how many stars you can pick out of the crowd in the foreground. 16